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Erin Bury

Erin Bury

Co-founder & CEO, Willful

About Erin Bury

Erin has used her influence to create a culture of empathy and impact at Willful and to do good in the community. At Willful, she is a highly empathetic leader and has built a flexible, autonomous culture. She has prioritized charitable giving in wills, partnering with charities including the MS Society and Osteoporosis Canada. She also was the driving force behind the legacy giving program resulting in tens of millions of dollars left in wills to charities ($7M in cash gifts left in Willful wills just in the past year).

Get to know Erin Bury

What are your hopes for the next generation of women in tech?
My hope is that all the amazing women founders today become the startup investors of tomorrow and that we provide a thriving pool of capital to fund diverse entrepreneurs in the decades to come.

What’s the greatest piece of advice you’ve ever received?
To lean into my empathetic leadership style. We're so conditioned to believe that the harsh "startup bro" leader is the only persona that can succeed when building a company, but actually, I believe empathy is our secret weapon as fem founders.