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Matt Zerker

Matt Zerker

Commercialisation Strategy

About Matt Zerker

Areas of Expertise:

  • Sales Infrastructure
  • GTM Strategy
  • Commercialization Strategy
  • Product-led
  • Growth Fundraising

Former venture-backed Founder of the D2C mental health platform (tethr). Matt grew tethr to over 12k engaged customers and participated in 500 Startups’ flagship accelerator program as part of Batch 27. Prior to tethr, he was a founding team member at a Toronto-based quantitative hedge fund, where he held senior business development and portfolio management positions. His specialization lies in leading growth and GTM for early-stage startups, with a strong focus on commercialization strategy and product-led growth. He has played a pivotal role in building and operating entire end-to-end sales and partnership motions, as well as the infrastructure required for a robust customer acquisition and retention engine that can support both B2B and D2C companies.