How product integration partnerships can act as a growth lever for startups.
Growth isn’t just about scaling faster; it’s about scaling smarter with the right partners. ReInvestWealth and Hostaway are proving that with their innovative collaboration.
In the fast-paced world of startups, customer acquisition is always a challenge. Traditional inbound and outbound sales strategies require time, money and constant effort. And in a crowded market, standing out is harder than ever.
That’s where startup-to-startup partnerships come in – an often underutilized strategy to tap into new audiences and drive growth without breaking the bank.
By teaming up with like-minded businesses, startups can leverage complementary strengths, create seamless solutions and deliver value to customers in ways that wouldn’t be possible alone.
What does this strategy look like in practice? We chatted with Behdad Karimi Dermeni, Co-Founder of ReInvestWealth, to explore how his company is taking this approach as ReInvestWealth becomes Hostaway’s first AI bookkeeping software partner – all while making financial management easier for property managers around the globe.
How this partnership fuels growth for ReInvestWealth
ReInvestWealth excels in simplifying accounting with AI-powered technology, while Hostaway helps short-term rental property managers handle listings, bookings and communication across multiple platforms like Airbnb, Vrbo and Expedia.
With ReInvestWealth’s innovative accounting tools now integrated into Hostaway’s platform, property managers can automate tedious financial work, reducing manual labour and saving time. “The integration seamlessly syncs a Hostaway user’s revenue, expenses, and all other business transactions with ReInvestWealth, eliminating manual data entry entirely,” explained Dermeni.
For ReInvestWealth, this partnership is an instant gateway to Hostaway’s extensive customer base, which oversees over 100,000 properties worldwide.
By embedding their solution within Hostaway’s ecosystem, ReInvestWealth benefits from increased visibility and credibility with a targeted audience. “By integrating ReInvestWealth into existing ecosystems, we simplify financial management for users while efficiently expanding our reach,” said Dermeni. Together, they amplify their impact – a win for both companies and their users.
The win-win for Hostaway
While ReInvestWealth gains exposure and adoption, Hostaway also benefits significantly from this partnership – offering an enhanced value proposition to its property managers.
“Hostaway’s clients mainly struggle with tracking income from multiple booking platforms, reconciling expenses, and managing taxes. ReInvestWealth uses AI to seamlessly automate bookkeeping, categorize transactions and provide real-time financial insights, ensuring they stay compliant and maximize profitability,” Dermeni explained.
The integration solves major pain points for property managers, allowing them to focus on growing their rental portfolios rather than being bogged down by financial admin.
“Our goal is not just to save property managers an average of four hours per month on record-keeping, but also to boost tax deductions by 35%,” Dermeni explained.
By making property managers’ lives easier, Hostaway strengthens customer retention and satisfaction, proving that strategic partnerships don’t just drive growth – they also greatly enhance customer success.
Lessons for startups: How to leverage collaboration for growth
ReInvestWealth and Hostaway’s partnership offers a blueprint for how startups can scale smarter. But while introducing a product integration can offer a quick win-win, Dermeni explained a strong collaboration “requires clear value alignment, seamless user experience and active co-marketing.” Here’s what other startups can learn from his approach:
Find the right partner. Look for a company that serves a similar audience, but isn’t a direct competitor of yours.
Prioritize real customer value. ReInvestWealth didn’t just integrate with Hostaway for exposure. Their solution removes a major financial management burden from property managers. The value is clear, which ensures strong adoption and retention.
Provide a frictionless experience. ReInvestWealth and Hostaway created a frictionless experience that made it easier for property managers to manage their finances, without having to think about it.
Champion the collab together. Co-market for maximum impact – the best collaborations include joint marketing efforts to drive new awareness and adoption.

The road ahead: more partnerships, more growth
For ReInvestWealth, adoption success in this partnership will be measured by user engagement, subscriptions and retention rates, with a goal of 15% adoption among Hostaway users within six months.
ReInvestWealth’s partnership with Hostaway isn’t a one-off – it’s a model for future expansion. “Through our collaborations with Ownr and now Hostaway, we’ve learned that the key to impactful partnerships lies in addressing real pain points at scale,” explained Dermeni.
The ReInvestWealth and Hostaway partnership is a powerful example of how startups can tap into each other’s expertise and customer bases to fuel growth. Thanks to a valuable referral through DMZ, ReInvestWealth and Hostaway were able to connect, setting the stage for a powerful partnership.
For startups looking to scale, the message is clear: don’t go it alone. The right partnership could be the key to unlocking your next stage of growth.
Learn more about the ReInvestWealth x Hostaway partnership: https://www.reinvestwealth.com/post/hostaway-accounting-connection-reinvestwealth-user-guide
Applications for DMZ’s Incubator are open until February 25. Join an info session to learn more: dmz.to/apply
Recommended reading
Founders
73 articles in this collection
- How Humi empowers founders at DMZ: Early-stage essentials and HR support
- Meet five innovators redefining Canada’s housing market
- Sports technology gets a power play: DMZ and FSL ramp up partnership
By DMZ, Tech Incubator
March 12, 2025