Lemons to lemonade: Turning a setback into a comeback

Turning life’s lemons into lemonade is obviously easier said than done, but it’s impossible to cash in on business milestones without laying down the right foundation.

We asked our founders to share their recipes for taking the sour setbacks thrown at them and how they bounced back to create sweet, tangy successes.

Make sure to keep your ingredients handy and follow along with our tried and true recipe!

• A bowlful of lemons
• A juicer
• Ice
• Sugar, zest instead of spice, and everything nice
• Glasses, straws, mini umbrellas

What setbacks have you faced as a founder? How did you overcome them?

“Too many setbacks to count but I think the biggest ones have always been knowing when we’re ready to move to the next level (hire a development team, work with a larger client, release a product, etc) and missing out on the opportunity to do so.” – Evan Sitler-Bates, XpertVR

“The business nearly went bankrupt and I lost half of my team during the pandemic. It felt very lonely and I’d say I was missing opportunities because of that. However, daring to dream despite everything allowed me to connect with friends, family and even customers. My hope ignited theirs. I may be sad and feel defeated but I’ll never lose hope.” – Hudhaifah Zahid, econommi

“[During the pandemic] we used our newfound time for something that often falls to the wayside when a business starts gaining traction. Something vital to product-market fit for any startup: customer conversations.

We picked up the phone and we dialled our customers. 100 to be exact. We took our time during our conversations, speaking to our customers for up to 90 minutes each and asked them to walk us through their unique parenthood journey. We listened intently to understand the challenges they faced. 80% of the customers we spoke to opened up about their mental health in some way, shape or form. A topic that is traditionally “taboo” was bubbling to the surface — we took note. If we hadn’t conducted these calls, we never would have founded Alli Therapy.” – Sarah Rennick, Alli Therapy

What did you learn in your journey of transforming lemons into lemonade?

“What I’ve learned is that the universe offers unlimited opportunities to those who are putting in the work. So if you miss one opportunity, be patient and the next one will swing around soon enough. And by the time it does, you’ll be even more prepared and have more to tackle it than before!” – Evan Sitler-Bates, XpertVR

“Cash is king, people are forgetful, and always have a backup plan.” – Hudhaifah Zahid, econommi

What advice would you give to an early-stage entrepreneur who’s trying to overcome an obstacle?

“Patience. You always have to keep up with the work but when things aren’t going your way or aren’t moving as fast as you’d like, remember that greatness takes time.” – Evan Sitler-Bates, XpertVR

“The obstacle is the way. What is meant to happen, will happen – it’s a matter of perspective and intention. Leave yourself room and time to grieve, then carry on! Therapy does wonders for connecting and driving people through hardship.” – Hudhaifah Zahid, econommi

“Learn to embrace the pain that comes before success and that there is no one solution to any obstacle. Look around, there is always a way out. Network and seek advice, there are people who have faced similar issues in the past.

The harder the obstacle, the sweeter the lemonade.” – Abiodun Adekunle, SleekScore Inc.

Ready to quench your entrepreneurial thirst? Check out the DMZ’s startup programs here.