Case Study
How Desjardins and DMZ work together to build Canada's entrepreneurial future
4 min read
•
July 3, 2025
TL:DR
Desjardins and DMZ have built a strong partnership supporting Canadian entrepreneurs through two transformative programs: Desjardins Launchpad for Entrepreneurs and Cooperathon.
- Challenge: Canadian entrepreneurs face significant barriers accessing foundational business knowledge and key support for early-stage ventures.
- Solutions: Two major programs: Desjardins Launchpad for Entrepreneurs (free online, bilingual entrepreneur education) and Cooperathon (Canada's largest open innovation competition).
- DMZ's role: Delivering expert-curated learning content, mentorship frameworks, and entrepreneurial development expertise to strengthen both platforms.
- Impact: Launchpad has supported 2000+ entrepreneurs across Canada, while Cooperathon has helped launch hundreds of social impact projects built by over 6,500 participants.
- Legacy: Making entrepreneur education more accessible and strengthening Canada’s innovation ecosystem – fueling early-stage ventures that tackle real-world challenges from coast to coast.
The challenge
Canadian entrepreneurs face major barriers when it comes to accessing the knowledge and networks they need to build successful businesses. Desjardins and DMZ knew that fixing this required more than small tweaks – it needed a fresh approach that actually works for today's entrepreneurs.
The traditional model asks a lot: be in the right place, have the right schedule, often pay significant fees. But what if it could work differently? What if support could reach founders wherever they are, whenever they're ready to learn, and remove the usual gatekeepers? That's exactly what this partnership set out to prove.
Our solution
Our first solution: Desjardins Launchpad for Entrepreneurs
Launched in 2022, Desjardins Launchpad for Entrepreneurs provides early-stage founders with the skills and knowledge to navigate their business growth journey. This free, self-paced online learning platform offers expert-curated content in both English and French, making it more accessible to Canadians across provinces.
The training modules focus on key lessons for startups: idea formation, leadership development, market research, goal setting and investor pitching. By removing geographic and financial barriers, Launchpad has already supported more than 2,000 entrepreneurs across Canada – giving ambitious founders the practical skills they need to turn ideas into thriving businesses.
Our second solution: Cooperathon, powered by Desjardins
Cooperathon, powered by Desjardins, is Canada's largest open innovation competition – bringing together youth, entrepreneurs, local communities and institutions to develop socially responsible solutions. Since its debut in 2015, Cooperathon has helped launch hundreds of social impact projects built by over 6,500 participants.
In 2025, DMZ joined as an implementing partner, bringing our world-class entrepreneurial development expertise to this powerful platform. Cooperathon’s 6-8 week training program features workshops led by renowned experts, coaching from exceptional mentors and preparation for a final pitch competition.
Our approach
The success of these programs demonstrates how strategic partnerships can create ripple effects throughout Canada's innovation ecosystem. By making entrepreneurial education freely accessible and creating opportunities for impactful innovation, Desjardins and DMZ are building the foundation for Canada's next generation of business leaders and changemakers.
Desjardins and DMZ will continue working together to ensure that emerging ventures are equipped with cutting-edge strategies and strong professional networks – enabling Canadian entrepreneurs to compete globally, while addressing pressing societal challenges at home.
Impact Stats
2,000+
entrepreneurs supported across Canada
6,500+
participants
DMZ: Your partner for scalable entrepreneurship programming
DMZ helps organizations across Canada create transformative entrepreneurship programs that reach communities at scale and deliver measurable impact.
- Proven digital learning platforms reaching thousands of entrepreneurs nationwide
- Comprehensive approach combining essential education with applied innovation challenges
- Bilingual programming ensuring accessibility across Canada's diverse communities
- Track record of supporting social impact ventures that create lasting community change