Adunni Rufai

Adunni Rufai is a design strategist, innovation coach, and UX leader with over a decade of experience spanning financial audit, product strategy, and user experience design. She specializes in helping startups, enterprises, and global organizations build customer-centric solutions, drive innovation, and scale sustainably.As an Experience Design Manager at TD Bank, Adunni led teams in crafting user-focused digital experiences that enhanced engagement and business impact. She is passionate about agile methodologies and iterative learning, having coached startups, corporate teams, and international development agencies on adopting design-led strategies for growth and transformation.

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Previously, as Head of Experimentation at the UNDP Accelerator Lab in Nigeria, she worked at the intersection of innovation, policy, and grassroots entrepreneurship, leading rapid testing initiatives that informed scalable development programs. She has also held roles as a Full-Stack Designer, Product Manager, and Consultant, guiding cross-functional teams in human-centered design, business strategy, and growth experimentation.With expertise in design thinking, business model innovation, and scalable experimentation, Adunni is committed to equipping founders with the tools to build and scale impactful ventures.