Experts-In-Residence

Azim Akhtar

Brand Growth & Transformation

Area of Expertise

Areas of Expertise:

Brand marketing & transformation

Integrated campaign strategy & creative innovation

Growth-driven, data-informed marketing

Azim Akhtar is recognized as one of Canada’s top marketing executives, with experience across startups and Fortune 500 companies, and a reputation for delivering bold, breakthrough marketing that drives transformative business growth. Marketing is both his passion and his hobby. He has built brands from scratch and helped transform iconic brands across CPG, QSR, Foodservice, Non-Profit, and Entertainment.His work has earned 200+ global marketing awards, including Cannes Lions and Effies, and has been featured in Adweek, Ad Age, Think with Google, Strategy Magazine, Meta, and more. He also mentors early-stage marketers and advises startup companies, drawing on experience with KFC, Hershey, Obsidian Group Inc., and Word on Road/OVO (Drake’s official fansite).