Greg Leach

Greg is a GM and revenue operator with deep experience scaling B2B SaaS businesses across product-led and sales-assisted motions. He currently serves as a General Manager at 7shifts, a vertical SaaS platform serving the restaurant industry, where he owns P&L responsibility across new business revenue and expansion (NRR), including monetization, pricing & packaging, PLG optimization, Sales motion and cross-functional revenue execution.

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Over the past decade, Greg has built a reputation as an operator who connects product, growth, and go-to-market strategy to real revenue outcomes. He has led cross-functional pod models, aligned product and commercial teams around measurable impact, and driven durable growth through disciplined experimentation and operational rigor. His work sits at the intersection of pricing strategy, AI monetization, expansion mechanics, and org design.Greg has a strong bias toward execution. He enjoys building systems that scale — whether that’s standing up new revenue motions, improving retention and upsell performance, or designing operating rhythms that increase organizational intensity and accountability. He is particularly interested in how AI-native companies design pricing, embed intelligence into workflows, and balance usage economics with long-term value creation.

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Greg is also passionate about mentoring early-stage founders, helping them sharpen their monetization strategy, clarify their ICP, and translate product vision into repeatable revenue engines.At DMZ, Greg is excited to collaborate with founders and operators who are building ambitious, durable companies — and to contribute practical, operator-led insight on scaling revenue, building high-performance teams, and navigating the complexities of growth in today’s SaaS and AI landscape.