Experts-In-Residence
Martin Croteau
Business Strategy
Dr. Martin Croteau brings over 25 years of experience as a founder, investor, advisor, and academic. He specializes in helping early-stage startups validate business models, craft go-to-market strategies, and prepare for fundraising. Martin has supported the creation of multiple deep tech ventures spun out of universities, particularly in SaaS, communications, and digital media.He works closely with founders to refine their pitch decks, negotiate deal terms, and build financial models that align with their growth story.
How Dr. Martin Croteau can support your startup
- Helping early-stage startups validate business models through customer discovery.- Advising early-stage startups on the development of market entry strategies.- Developing fundraising strategies.- Tuning pitch decks and negotiate investment deal terms.- Advising on financial modeling.- Assisting startups translate their grow story into dollars and cents.
Area of Expertise
Business Model Validation and Customer Discovery
Fundraising Strategy and Investment Readiness
Pitch Deck Development and Deal Negotiation
Financial Modeling for Startups