
Experts-In-Residence
Sonja Waskan
Product Design
Area of Expertise
Area of expertise:
User Interface Design
Product Design
UI/UX
Storytelling
Product & Experience Design Leadership
AI & Emerging Technology Experience Design
Multi-Platform UX/UI for Gaming
Media & Interactive Products
End-to-End Design Execution
Cross-Functional Collaboration with Engineering
Research & Product Teams
With over 16 years in product design—including 14 years in the Bay Area—Sonja has shaped digital experiences at Apple, PayPal, and Fjord. She’s a hands-on designer who loves turning ideas into beautifully crafted, usable products. Her work spans AI, augmented reality, shopping, media, and gaming—where she’s led design teams and collaborated closely with engineers, researchers, and product partners to bring new technologies to life. Sonja’s approach blends deep user empathy with a strong sense of visual and interaction design, creating experiences that feel both intuitive and inspiring.

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