Experts-In-Residence

Sonja Waskan

Product Design

Area of Expertise

Area of expertise:

User Interface Design

Product Design

UI/UX

Storytelling

Product & Experience Design Leadership

AI & Emerging Technology Experience Design

Multi-Platform UX/UI for Gaming

Media & Interactive Products

End-to-End Design Execution

Cross-Functional Collaboration with Engineering

Research & Product Teams

With over 16 years in product design—including 14 years in the Bay Area—Sonja has shaped digital experiences at Apple, PayPal, and Fjord. She’s a hands-on designer who loves turning ideas into beautifully crafted, usable products. Her work spans AI, augmented reality, shopping, media, and gaming—where she’s led design teams and collaborated closely with engineers, researchers, and product partners to bring new technologies to life. Sonja’s approach blends deep user empathy with a strong sense of visual and interaction design, creating experiences that feel both intuitive and inspiring.