April Dunford

April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book ‘Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it’.

Get to know April Dunford

What are your hopes for the next generation of women in tech?
I would hope that in the future we don't need a distinct category to recognize women and their accomplishments. We will just be great entrepreneurs, founders, or experts, without qualification.

What’s the greatest piece of advice you’ve ever received?
Always trust your gut.