Bassem El-Rahimy

Areas of Expertise

• Digital Marketing
• Marketing Strategy
• Startup Growth
• Applied Marketing

Bassem is the head of marketing at Turo in Canada. Since its launch in 2016, Turo has quickly become Canada’s largest car-sharing network. He was the first hire for their Toronto office, which has allowed him to be at the forefront of scaling a marketplace business and mobility solution over the past eight years.

Before joining Turo, he was the third employee and co-founder at GVE Online Education. On this ed-tech platform, children in China can access an international elementary school education virtually. GVE provides one-on-one tutoring, ESL curricula, and immersive online classroom experience. GVE Online Education connected thousands of students to hundreds of tutors across 27 Chinese provinces and five countries. Before GVE, he joined BFL Canada’s rotational program. There he learned the fundamentals of commercial insurance, particularly for real estate, entertainment, farming, and transportation. His first entrepreneurial venture was developing the Young Professionals Development Network (YPDN) community. There he had the opportunity to launch and scale a business, which gave him a strong foundation early on in his career.