Michelle Caers

Michelle is the founder and CEO of DesignedUX, a Strategy & Design firm in Toronto that partners with start-ups and organizations to create exceptional products and experiences. She has over 20 years experience in education and technology, where she has lead teams in 5 successful start-up companies at various stages of growth. Previously, Michelle was the Chief Customer Officer for Savvica, a higher education marketing company. As a founding team member of this venture capital-backed startup, Michelle brought the business to profitability by building a global customer base from the ground up to over 260 higher education customers. She helped grow the flagship product to be the #1 education site in the world’s largest student market with over 20 million visitors annually.

Michelle has a wealth of international experience from living and working in France, UK, Japan, India, the USA and Canada. A duel citizen of Canada and Belgium, she embraces diversity and unique cultures and has visited over 50 countries around the globe.

Michelle is a frequent speaker at technology and education conferences and advises a number of start-ups on strategy, design and customer acquisition. She has a BA(Hons) in Political Science from Western University and an MBA from Nottingham University Business School.