Mike Van

Areas of Expertise:

• E-commerce
• Customer Development
• Business model development
• Marketing Strategy
• Funnel Optimisation
• GTM strategy
• Branding
• Pricing Strategy

Mike leads strategy, business development, and marketing at Furnishr, a furnishing platform focused in residential and hospitality. He’s a well respected startup advisor and mentor. He’s bootstrapped Furnishr for 7 years. Prior to Furnishr, he spent over 7 years in the marketing, CPG, and oil & gas industry holding various finance and strategy lead roles. Mike has a CPA, CMA designation as well as a graduate from the University of Toronto with a Honours Bachelor of Science in Psychology and Economics. In his spare time, he can be found walking around with his furry companion Kiba, cheering on for the Raptors, or eating his way around the world.