EiR, The DMZ
About Sandy Perlman
As an EiR at the DMZ, Sandy provides expert advice to startups through mentorship. With over 26 years in the hi-tech industry, Sandy Perlman is an award-winning marketing consultant who specializes in the digital landscape. Her expertise and strategic leadership extend into every facet of marketing communications, including: strategic analysis and market research, search marketing, content management, developing brand strategy in competitive environments, developing brand values, and evaluating and modifying consumer insights. Sandy’s extensive marketing career has made her an authority on integrated marketing communications – particularly in the start-up and scaleup worlds. In addition to her successful career within the start-up world, Sandy has had much success working in the corporate and non-profit sectors with some of the world’s most influential brands, including: Microsoft, Points, LoyaltyOne, AT&T, Nissan, Compaq/HP, Purina, and SmithKline Beecham. Sandy was nominated as one of the Top 25 Marketers in Canada and received the Top 5 Direct Marketer award in Canada. A strong proponent of volunteer work, she has dedicated years to the Canadian Marketing Association, Gilda’s Club, Beautiful World and the Stephen Lewis Foundation.
The DMZ is a world-leading incubator for tech startups around the world. The DMZ helps startups build great businesses by connecting them with customers, capital, experts and a community of entrepreneurs and influencers. This means creating an environment where founders can focus on scaling their business. The DMZ helps with the rest.