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DMZ’s Incubator transforms its model to deliver a more customized experience to startups

Toronto Metropolitan University-based incubator takes a personalized approach to support, emphasizing one-on-one mentorship to address founders’ common challenges

TORONTO, June 1, 2021Toronto Metropolitan University’s DMZ reveals its new Incubator model, which has evolved to take a more customized, hands-on approach in a new 18-month program designed to serve the unique needs of each startup founder. 

The DMZ’s program revamp comes as a move to fill critical gaps in the Canadian startup ecosystem. Today, many incubators cap their program length at around four months and still leverage a ‘one-size-fits-all’ approach to programming. To build a strong business foundation, early-stage startups require more specialized support to address the unique challenges they face – something that the current incubator and accelerator ecosystem lacks. 

“When COVID-19 hit, demand for early-stage founder support became more evident than ever before,” said Shane Flynn, Director, Incubator at the DMZ. “In 2020, we saw a 35 per cent increase in applications for our Incubator program. Recognizing the lack of customized support and resources available to early-stage founders, we knew it was imperative to refocus our efforts.”

“All successful startups start out with nothing but an idea and the ambition of a handful of individuals,” said Abdullah Snobar, Executive Director of the DMZ. “To foster a competitive and thriving market, the ecosystem needs to encourage startup development by investing in more tailored support. Otherwise, we risk stunting the ecosystem’s potential.”

The DMZ’s Incubator model has evolved to offer: 

  • Smaller and more intimate cohorts of no more than 15 startups
  • 18 months of support, segmented into three, six-month phases to help founders achieve product-market fit, maximize early sales, and attract investment opportunities
  • A customized approach to addressing a founder’s startup challenges: executing a go-to market strategy, acquiring lighthouse customers, gaining media exposure, exploring global expansion, preparing for the next round of funding, and more
  • 60+ hours of one-on-one time with Entrepreneurs-in-Residence, in-house subject matter experts and additional time with DMZ staff
  • More curated workshops and peer-to-peer sessions to share insights, lessons learned, and best practices on a wide range of topics
  • More support with fundraising strategies, pitch coaching, and getting introductions to investors in the DMZ’s VC and angel investor networks within Canada and beyond

While the DMZ is now formally announcing the revamped Incubator, it has been working with its first batch of startups under the new model since March 2021. “The Incubator program is like a GPS for your startup journey. Getting timely feedback, introductions, and other resources can significantly increase the odds of success,” explained Baba Ajayi, founder of Andie, a current DMZ member. Sarah Rennick, Founder of Alli, described her experience building two startups – one with the DMZ, and one without: “Yes, you can learn how to grow your startup on your own. However, it is much faster and more enjoyable with the support of the DMZ by your side.”

Beyond its Incubator, the DMZ has introduced other programs, including its Pre-Incubator, over the last year to support founders who aren’t ready to apply for the Incubator yet. The DMZ’s vision is to support the full entrepreneurial journey of an early-stage founder: from personal founder development, to ideation, to scaling.

Recognizing the additional obstacles underrepresented founders face when growing a business, which the pandemic has only exacerbated, the DMZ has also expanded its programming for Black and women founders, equipping them with an additional stream of tailored resources they can tap into.

To promote the program and share alumni success stories, the DMZ has launched a summer-long campaign.

The next Incubator cohort begins in September. Applications are open until July 31, 2021. Eligible founders can apply here

For more information on the DMZ’s programs, eligibility, and how to apply head over to

Media contact
Luvy Hardy, DMZ



About the DMZ:

The DMZ helps companies grow their business. That means when founders want a high-impact and highly-customized tech incubator program, they come to the DMZ. Ranked as the top university-based tech incubator in the world by UBI Global, the DMZ provides a launchpad for founders to build and scale fast. Bigger and bolder than any other program of its kind, the DMZ has been creating the next gen of game-changing, global businesses since 2010. To date, the DMZ has helped more than 500 startups raise $1.07 billion in capital and create 4,000+ jobs. Headquartered in Toronto, Canada, the DMZ has a widely-recognized international presence with offices in Vietnam and India, and 70+ partnerships around the world. Learn more at

About Toronto Metropolitan University:

Toronto Metropolitan University is Canada’s leader in innovative, career-oriented education. Urban, culturally diverse and inclusive, the University is home to more than 46,000 students, including 2,900 Master’s and PhD students, 3,800 faculty and staff, and over 200,000 alumni worldwide. For more information, visit

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