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The ultimate startup guide: DMZ’s 5 tips for thriving at Collision

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The ultimate startup guide: DMZ’s 5 tips for thriving at Collision

The air in the city is electric with anticipation for Collision, Toronto’s tech scene is about to transform into a vibrant epicentre of innovation and possibility! We couldn’t be more thrilled for the global startup ecosystem to make its way to the city we proudly call home. As longtime Collision-enthusiasts, we’re sharing our insider tips on how to thrive at the 3-day conference. 

From June 26-29, the city will be buzzing with excitement as the world’s brightest minds come together for a week to network, share big ideas and dive into cutting-edge technologies.

Picture this: 40,000+ attendees, 1250+ journalists, 250+ partners and 950+ investors coming together under one roof to reimagine the global tech industry. And the fun doesn’t end there; industry experts tackling the biggest challenges facing our industry today will take the stage to share their insights on navigating uncertainty. 

Amidst all this buzz, DMZ is also gearing up for its most prominent presence at Collision to date. This year, we’re uniting the most fearless and diverse visionaries in the global startup ecosystem to mark the year of the camel startup.

At the fastest-growing tech conference in North America, the opportunities are endless. To help you make the most of your time at Collision, we’ve compiled a handy guide with our top tips for startups. Read on for a download of our top startup tips to get the most out of the week. 

Create a plan of attack

Your time is valuable. Before attending any event, it’s crucial to do your research and plan ahead. When planning your schedule, start by reviewing the various sessions and identifying the ones that best align with your needs.  

You can build a personal event schedule on the Collision app by tapping the  ‘Schedule’ tab at the bottom of the app. Tap the calendar icon to any must-see sessions to add to your own personal schedule. 

Don’t forget to explore the multiple stages and booths across Enercare Centre, including DMZ’s booth (booth E281). Swing by to connect with angels and VCs in the ecosystem and check out our dedicated DMZ stage and startup showcase, win prizes and much more! If you’re lucky, you might also catch a glimpse of a certain 6-foot-tall animal hanging around our space.  

For additional insights, check out Collision’s essential guide, which provides registration information, venue details and travel suggestions. 

Set clear objectives 

Given the scale of Collision, it’s important to define your objectives beforehand. Upon doing your research and planning your schedule, set intentions and determine what you want to achieve from the conference. 

A clear goal could sound something like this, “I will lock in 5 meetings with CEOs who could benefit from my solution and follow up with my pitch deck before July 1.” Put it in writing and commit to it!

Utilize the power of networking 

With over 40,000 attendees and 2,000 startups, Collision offers immense networking opportunities. Be sure to make a list of speakers and entrepreneurs you want to connect with to maximize your time. 

We suggest taking full advantage of this opportunity by checking out the alpha and beta startup sections, actively engaging with thought-provoking speakers and attending educational masterclasses and Q&As. 

Not to mention, DMZ’s booth will feature its very own networking lounge for 1:1 meetings with investors, startups and industry leaders. 

Don’t skip out on workshops 

 

Make the most of Collision by participating in expert-led workshops. Here are a few sessions that might pique your interest:

  • Metaverse: The road to a trillion-dollar industry

    • Julie and Alan Smithson (Metaverse)
      • Hosted by DMZ – 4:30 PM, June 27th
  • The power of community for your brand

    • Chelsee Pettit (aaniin)
      • Hosted by DMZ – 2:00 PM, June 28th
        * The first 15 attendees will win a limited edited Tkaranto t-shirt from Chelsee’s brand, aaniin!
  • Startup Legal Essentials

    • Allan Goodman (Goodmans)
      • Hosted by DMZ – 3:00 PM, June 28th
  • Is venture capital right for you?

    • Phil Joseph (Rep Matters)
      • Hosted by Rep Matters, at DMZ’s booth – 11:30 AM, June 29th
  • Founder Fireside: Torys and Meroxa

    • Konata Lake (Torys) and DeVaris Brown (Meroxa)
      • Hosted by DMZ – 11:00 AM, June 29th

Oftentimes smaller-knit and more intimate, these sessions will provide valuable insights while giving you a real opportunity to engage with speakers. For more information on the exciting sessions taking place at DMZ’s booth, check out our full schedule here!

Don’t be afraid to tell your story

Collision will attract over 1,250 journalists from prestigious publications such as The New York Times, Wall Street Journal, Betakit, The Peak, The Globe and Mail and many more! Leverage this opportunity by putting your startup front and centre. Media at the event will be wearing a slightly different badge than regular attendees, keep your eyes peeled and don’t be shy to approach them and spark up a conversation. 

Remember to wear your startup swag, bring business cards and have your Linkedin QR code and Collision app on hand so you’re ready to connect. 

By following these five tips, you’ll be well-prepared to maximize your Collision experience. We can’t wait to see you there! 

To find out more information about DMZ and our presence at Collision, visit dmz.to/collision 

How Canadian newcomers can land a new job in tech

DMZ guest blog by: Janey Buzugbe, Head of the Black Innovation Programs and Partnerships


Introducing Janey Buzugbe, the DMZ’s new Head of the Black Innovation Programs and Partnerships


The tech industry across Canada has been booming, and despite challenges presented by the global pandemic, the sector continues to demonstrate immense potential and strong job growth.

As a country that encourages immigration and offers professionals and entrepreneurs various methods to migrate, Canada provides a great pathway for newcomers looking to start a new journey in the sector.

In Canada, tech employment increased by nearly 60,000 positions in 2019, a growth rate of 3.6 per cent over the previous year, and now totals an estimated 1.72 million workers. Being surrounded with great opportunities at innovative companies can help newcomers to Canada find their footing faster and adjust to their new surroundings. 

However, navigating the tech job market as a newcomer in Canada can be overwhelming and is not a straightforward path. As a newcomer myself from Nigeria, I can speak to this firsthand. I hope my career experiences and learnings will be useful to newcomers looking to break into the industry. Here are a few tips on how you can land a new job in tech.

Build your brand and activate it 

Your personal brand is tied to your professional brand, and learning how to activate it is essential to landing a job in tech.

Branding yourself can be just as important as the technical skills and expertise you bring to the table. Employers and recruiters can easily forget about what qualifications you have from a pool of similar candidates, but what they will remember is your energy (some people call these interpersonal skills). Being uplifting, positive and warm will stick in people’s minds. Think about what is unique about your energy, and let it shine.

Not sure what aspects of your personality stand out? Try taking online personality tests, like Myers-Briggs, to provide yourself with empirical evidence on what personality traits you bring to the table and ask people who know you what they notice!

Another great way to activate your personal brand is to write yourself a brag book and always update it! List out all of your accomplishments that speak to the type of employee and person you are. Have you won any special awards? Any notable achievements from your personal or professional life? Has anyone ever pointed out anything nice about you, or what you have done for them?

We can often forget about our wins over time, so starting a running list to remind yourself of the great things you’ve done will allow you to shine during interviews, coffee chats and networking events.

Remember that every interaction you have, whether it be at a formal networking event, dinner with friends or encounters with your neighbour, serves as a networking opportunity. We never know what an interaction can lead to, so it’s important to leave a positive impression. Try to leave any meaningful interaction you have with a call to action. Let any new connection you make know that you’re looking for a job in tech and to let you know if they are aware of any promising opportunities.

This can open more doors than you may think, as many jobs today are fulfilled through internal recommendations and connections! But don’t forget to lend a hand, as the best way to get is to give.

Lastly, don’t be afraid to showcase your side businesses and passion projects. Being involved with volunteer organizations, or working to create an online presence via social media is a part of you that should be front and center. Employers in Canada want to see that you have interests and hobbies outside of work. It speaks to your character, your ability to hustle and you come off as a well-rounded professional, so make sure to include your side activities on your resume and LinkedIn! 

Networking 

As mentioned, a lot of organizations today hire based on internal recommendations. Applying online via company websites can still be effective, but having a connection willing to vouch for you can make a world of a difference.

A really great way of connecting with others and catching wind of opportunities is community support groups and professional networks, such as the Black Professional in Tech Network and ACCES employment. Being able to lean on others in similar boats is a great way to share lessons learned and best practices.

LinkedIn groups are also an excellent way to connect with the community. For instance, there are groups catered for Nigerian IT professionals in Canada. Look for groups that would make sense for your circumstances as a newcomer and professional and use them to your advantage. 

Another great tip when it comes to networking is doing your homework before connecting with someone new. Conversations will be much more effective if you have common ground to speak to. Find a few similarities between the two of you before connecting. Maybe they volunteered at the same organization as you, also immigrated to Canada or share a similar interest. Whatever the connection is, it will allow you to have an unforced conversation that flows naturally. Plus, who doesn’t like to be complimented?! 

Handling Rejection 

Rejection is a part of life and is something that all professionals need to get comfortable with. Do not get discouraged if you are told no. Remember that each no you receive from a potential employer is one response closer to a yes. “No” means you get the chance to look forward to the next opportunity.

Try asking yourself, how many passes does it take before you get a yes? If you gamify it this way, it allows you to not take things personally. There are many different reasons why you could be rejected, some of which may be completely out of your control. Instead of being discouraged, use your learnings for the next opportunity that comes your way.

Canadian nuances 

It’s important to recognize that every country has its own business culture and customs. Brushing up on the norms and nuances in Canadian business culture will ensure you don’t have any blindspots. 

For instance, in Nigeria, having respect for authority figures is of the utmost importance. Oftentimes individuals will not ask questions or question an authority figure because they have fear of retribution. Whereas in Canada, asking questions and rethinking the way things are done is highly praised. Furthermore, in Nigeria, people often tend to keep their head down and focus on simply getting the work done. In Canada, connecting with colleagues, joining special committees or volunteering for a special opportunity is very well regarded. 

The job market in Canada is certainly competitive, but with the right mindset and approach you will be able to land your dream job in the industry. Remember to not give up, and keep trying – something will come up! 

Want to learn more about Janey and her advice to newcomers? Check out her YouTube channel for more lessons, tips and resources to navigate working and living as a professional in Canada. 

For more information on how the DMZ is empowering the next wave of Black entrepreneurs through our Black Innovation Programs, check out our website. 

Entrepreneur Kelly Hoey on how to network (and negotiate) like a pro

Kelly Hoey — investor, entrepreneur and networking guru — is a household name right now, but that hasn’t always been the case.

Before she became a successful investor and author behind “Build Dream Your Own Network” she worked as a lawyer. While she never had a “burning desire” to practice law she enjoyed it. Her ambition to continue working up the corporate ladder all changed after she met Janet Hanson — founder of 85 Broads, a global business network for women. The “visionary leader” inspired her to trade law for entrepreneurship and launch a brand new career.

Below the acclaimed business consultant dishes on how she’s managed to transform her career and how others can throughout their careers.

[This interview has been edited for clarity]

You’ve successfully reinvented your career over the years multiple times. How can others emulate your success?

 
Stay curious and stay connected to your networks. I’m a former corporate lawyer who has networked her career into becoming a published author. A professional milestone I never imagined adding to my resume. From my initial jobs as an attorney to my numerous career-changes (law firm management, president of a global network for women, consultant, director and co-founder of a startup accelerator) my career is only explained by my ability to network and build relationships.

You mention in your book that part of your professional growth and achievements is down to “marketing” and self-promotion.  Why is this important?

 
Your career is your best investment. Be prepared to put the time and effort into that investment. Venture capitalist Jessica Peltz-Zatulove outlines how she “cold-emailed” her way into the Madison Avenue advertising industry in chapter three [of my book]. And, one of my favourite case studies is Joe Styler a manager in the aftermarket department at GoDaddy. He shares in the book how he networked from an entry-level position at the company to a recognized industry-expert in a coveted role.

Another career networking lesson: Don’t overlook the possibility you can pivot and advance your career within the same company!

What advice would you share with  entrepreneurs who want to take their careers to the next level?

 
No one ever goes it alone. Our careers or projects or initiatives are propelled forward with the help of other people. Find mentors around you. Having mentors as well as being a good mentor is critical for learning how to master a new skill or navigate the dynamics of the business community.

Mentoring comes in a variety of forms – it can be one piece of advice, a blog post or a podcast. It does not have to be a 1:1 coffee date. It does not have to be a lifelong commitment. In reality, just as you don’t have time, that dream mentor may not have the time either for regular 1:1 coffee dates with you. Most people do have the time to answer a well thought-through email. Mentors are there to guide you through thorny work or professional challenges. If someone can help you sort out a work challenge by answering a question (once), well, why isn’t that considered mentoring?

STEM has received a lot criticism for its lack of diversity. What can insiders do to help change those statistics?

 
Again, be a mentor. Hire interns. Volunteer at hackathons at local libraries or community centers. Make it a career priority to expand your network and to share your interest in STEM with a more have a diverse group of people. [That means] industry, geography, tenure, experience, gender, education and whatever else you can think of.

A broad, diverse network is going to allow you to provide others with more opportunities (and you’ll get more ideas and feedback too). Keep in mind: the power of networking is not just the person you’ve just mentored or tutored or trained. [Networking] is all the people that person is connected to, too.

What books, tools or technologies would you recommend for people in the early stages of networking?

 
I always recommend Katharine Graham’s “Personal History”. Katharine led her family’s newspaper through Watergate.

Whether you want to be a fiction writer or not you should also read Stephen King’s “On Writing”. It is as much about how to dedicate yourself to your chosen craft as it is on understanding how you come up with new ideas and communicate them.

Watch Ray Anderson’s Ted Talk “The Business Logic Of Sustainability”. There’s also Phil Hansen’s novel called “Embrace The Shake,” too. Also, join the CreativeMornings breakfast lecture series community.

To hear more of Kelly Hoey’s advice, personal guidance or to ask her questions in person attend this upcoming event at the DMZ for free.