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How Humi empowers founders at DMZ: Early-stage essentials and HR support

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How Humi empowers founders at DMZ: Early-stage essentials and HR support

DMZ has always been more than just a workspace for Kevin Kliman, co-founder of Humi – it’s where transformative connections happen. As DMZ emerged as Toronto’s entrepreneurial hotspot in 2014, Kevin crossed paths with his future co-founder Matt Loszak. And that new connection would lead to the creation of one of Canada’s leading HR tech companies.

Today, Humi is giving back to the ecosystem where it all began – becoming a Partner-in-Residence at DMZ and offering comprehensive payroll, HR, and tech solutions to local startups.

“DMZ is a leader in Canada when it comes to building community for early-stage tech entrepreneurs,” says Kevin. “Our ambition is to bring this type of partnership to communities across Canada, so starting with DMZ made perfect sense.”

Humi’s platform enables founders to focus on growth

For early-stage startups, managing HR and payroll processes can be a significant drain on resources. That’s why Humi launched their Innovation Partner Program at DMZ – helping to eliminate HR issues so founders can focus on what matters most: building their business.

“In the early stages of building a company, there are certain things that you should spend time on and certain things that you shouldn’t have to,” Kevin explains. “The regulatory nuances around employing people is not where a company should be spending their time. And so we provide them with our platform for free to start, giving them the ability to spend their time on other things.”

Humi offers DMZ companies free access to their platform for the first year. Startups that take advantage of Humi’s additional services, such as health benefits or SR&ED tax credit support, can continue using the platform at no cost.

Beyond HR Software: Humi’s Comprehensive Support System

Humi’s services extend beyond just providing HR software. The company has integrated additional features into its platform that are crucial for startups, including:

  • SR&ED tax credit support, leveraging the employment data already in their system to streamline the application process
  • Health benefits administration that integrates seamlessly with their platform
  • Comprehensive payroll management tools
  • Employee onboarding and documentation systems

Woman sitting down looking at laptop
“A lot of startups tend to accrue organizational debt early on because they accidentally run things in ineffective ways, like sidestepping contracts or not tracking vacation time,” Kevin notes. “So if we can help entrepreneurs to reduce the risk and hardship of employing individuals, I think that’s a massive win.”

Our Mutual Commitment to Canadian Innovation

Humi focuses on serving small and medium-sized businesses in Canada, which aligns perfectly with DMZ’s mission of amplifying the success of startups. Humi’s platform is designed for businesses with up to 500 employees, specifically targeting companies that form the backbone of local communities.

“What makes Humi particularly awesome is that our customers are part of our community,” says Kevin. “We work with businesses that have an impact in the cities and towns where we live. Making employment better for people across Canada. I love it.”

This enthusiasm was on full display during Kevin’s recent visit to DMZ Innisfil, where a brief visit evolved into an impromptu “Ask Me Anything” (AMA) session with regional entrepreneurs. The mix of businesses in attendance – from tech startups to local restaurants – highlighted just how diverse the entrepreneurial spirit is in smaller Canadian communities.

“There were so many startups that weren’t standard tech businesses,” reflects Kevin. “You could see common themes emerging across different experiences and challenges, and the entrepreneurial energy was so positive. It doesn’t matter whether you’re building an app or running a burger joint – at the end of the day, it’s about the culture of people building something meaningful.”

How You Can Connect with Humi through DMZ’s Community

Beyond providing their platform, Humi actively engages with the DMZ community through:

  • Regular office hours with founders
  • Event sponsorships, including DMZ’s annual Women Innovation Summit
  • Mentorship sessions across Canada, including DMZ Innisfil
  • Partnerships and founder support initiatives


For Kevin, this involvement is about giving back to the type of community that supported his own growth: “I’ve spent a ton of time with early-stage entrepreneurs. For years, I’ve wanted to give back to the communities that have supported my success in the ecosystem. We’re at a scale now where we can activate these types of partnerships, which is really amazing.”

DMZ companies interested in learning more about Humi’s platform and services can reach out to their DMZ Program Lead for more information about accessing these benefits.

Want access to game-changing perks like Humi’s HR support? Apply to DMZ’s Incubator program and give your startup the edge it needs to grow.

Announcing DMZ’s 2025 Women of the Year

Over the years, we’ve had the privilege of celebrating brilliant women shaping the future of tech and business in Canada, and this year is no different. The impact of these outstanding women is undeniable, and their ambition is unstoppable. In honour of International Women’s Day, we’re proud to recognize the trailblazers, innovators, and changemakers who are redefining what’s possible.

With nominations from coast to coast, this year’s Women of the Year award highlights an exceptional group of leaders who are driving meaningful change. Whether they’re leading game-changing startups, driving innovation at the highest levels of industry, or championing impact-driven initiatives, these women are setting new standards of excellence and inspiring the next wave of talent.

A huge congratulations to all the nominees and recipients for their achievements!

We’d also like to extend our thanks to the Women Innovation Summit Steering Committee for their crucial role in shaping this process. Their commitment to ensuring a fair, inclusive, and diverse review is central to the integrity of the Summit.

Join us in celebrating DMZ’s 2025 Women of the Year:

Empowering the next generation of women innovators

Women entrepreneurs are driving innovation, breaking barriers, and shaping the future of business. DMZ’s Women Innovation Summit is dedicated to celebrating and empowering these trailblazers by providing them with the platform, resources, and funding opportunities to thrive.

This year’s Summit will feature thought-provoking roundtables, the Women Innovation Pitch Competition, where women-led startups will compete for funding, and the recognition of DMZ’s Women of the Year award recipients.

Bringing this vision to life takes a strong community. That’s why we’ve brought together a Steering Committee of industry leaders, executives, and corporate partners. Their role is to ensure the Summit reflects the diverse voices and experiences of women in innovation while upholding an equitable and inclusive review process.

Before the Summit kicks off, we want to recognize the incredible individuals shaping this year’s event.

Meet DMZ’s 2025 Women Innovation Summit Steering Committee:

 

Janet Lin, Vice President, EQ Bank

headshot image of Janet LinA seasoned technology strategist, Janet Lin is passionate about innovation, digital transformation, and fostering diversity and inclusion in the tech and finance space. As a leader at EQ Bank, she champions initiatives that empower women entrepreneurs—not just at the Women Innovation Summit but year-round. EQ Bank’s commitment extends to supporting young women founders through DMZ’s Basecamp program, reinforcing their dedication to creating opportunities and celebrating the achievements of women in business. “As a Steering Committee member for the 2025 DMZ Women Innovation Summit, I am thrilled to help create an empowering space that recognizes the trailblazing women at the forefront of Canada’s innovation economy. Guided by the #InspireInclusion theme, our goal is to ensure the Summit embodies the inclusion and brilliance of women driving meaningful impacts in tech and innovation.”

 

Moshe Mikanovsky, Product Director, RootQuotient

headshot image of Moshe MikanovskyReturning for a second year on the Women Innovation Summit Steering Committee, Moshe Mikanovsky  is a dedicated mentor and product strategist committed to helping founders adopt a product-first mindset. With extensive experience in guiding entrepreneurs, he continues to play a key role in shaping the summit’s impact. “I am very excited to return to support this fantastic event, which highlights and boosts all women leadership in Toronto, Canada, and beyond. Seeing the amazing talent that took part last year, the extraordinary leaders and the companies they are building – but most importantly, witnessing the positive impact they are creating in the world. I am excited to be part of the steering committee again, learning about all this year’s nominees and the problems they are set to solve.”

 

Courtney Lee, VP, People, Humi

headshot image of Courtney LeeCourtney brings incredible expertise to the table, having made her mark as a key member of Humi’s executive leadership team. She focuses on nurturing a positive workplace culture and driving talent development, which is essential for any thriving organization.
“Humi proudly champions Canadian women-led startups, equipping them with the tools and resources necessary to accelerate their growth and elevate industry standards. We empower innovation through our integrated payroll, HR, SR&ED, and benefits solutions and stand behind the incredible women driving transformative change in Canada’s startup ecosystem.”

 

Rivannah Brown, Corporate Associate, Torys LLPheadshot image of Rivannah Brown

As a Corporate Associate at Torys LLP, Rivannah Brown supports emerging companies through key growth stages, including fundraising, equity structuring, cross-border expansion, and M&A. She also advises venture capital and private equity investors funding transformative technologies, positioning herself as a leader in advancing innovation across Canada’s tech ecosystem. Rivannah’s expertise makes her a valuable member of the Women Innovation Summit Steering Committee.

 

Sydney Rankin, Head of Growth, Profitual

headshot image of Sydney Rankin
With a passion for financial strategy, Sydney Rankin helps startups build clear, actionable financial models that drive growth. As Head of Growth at Profitual, she works closely with founders to strengthen their financial intelligence—an expertise that will be invaluable to this year’s Women Innovation Summit Steering Committee. “The path for women founders is often defined by persistent and significant challenges, from accessing capital to breaking into established networks. As someone who works every day to support founders in building clear, actionable financial models, I’ve seen how this support empowers them to raise capital with confidence and trust in their leadership and decision-making ability. I’m thrilled to participate in an event that celebrates the resilience and accomplishments of women founders while creating space for honest connections and learning.”

 

Alex Avendano, co-founder, newkid

headshot image of Alex AvendanoAs co-founder of newkid, a branding studio dedicated to fostering innovation, self-expression, and community, Alex Avendano is passionate about helping founders showcase their unique talents with confidence. She brings this same expertise to the Women Innovation Summit Steering Committee, where she works to amplify the voices and impact of women founders.
“The 2024 Women’s Innovation Summit was the first DMZ event I ever attended. It was incredible to be surrounded by so many intelligent, interesting, and driven founders. I knew I wanted to find a way to support them. Fast-forward to this year: newkid is moving into its second year as the DMZ’s branding-partner-in-residence. As a female founder myself, I’m excited to be part of an event that not only recognizes women, but also helps fuel their companies through connections, industry knowledge, and actual cash investment.”

 

 

Save the date! DMZ’s Women Innovation Summit returns on March 6, 2025. Visit dmz.to/wis25 to learn more and find out how you can get involved.

Growth hack: The ReInvestWealth and Hostaway playbook for smarter scaling

Growth isn’t just about scaling faster; it’s about scaling smarter with the right partners. ReInvestWealth and Hostaway are proving that with their innovative collaboration.

In the fast-paced world of startups, customer acquisition is always a challenge. Traditional inbound and outbound sales strategies require time, money and constant effort. And in a crowded market, standing out is harder than ever. 

That’s where startup-to-startup partnerships come in – an often underutilized strategy to tap into new audiences and drive growth without breaking the bank.

By teaming up with like-minded businesses, startups can leverage complementary strengths, create seamless solutions and deliver value to customers in ways that wouldn’t be possible alone.

What does this strategy look like in practice? We chatted with Behdad Karimi Dermeni, Co-Founder of ReInvestWealth, to explore how his company is taking this approach as ReInvestWealth becomes Hostaway’s first AI bookkeeping software partner – all while making financial management easier for property managers around the globe.

How this partnership fuels growth for ReInvestWealth

ReInvestWealth excels in simplifying accounting with AI-powered technology, while Hostaway helps short-term rental property managers handle listings, bookings and communication across multiple platforms like Airbnb, Vrbo and Expedia. 

With ReInvestWealth’s innovative accounting tools now integrated into Hostaway’s platform, property managers can automate tedious financial work, reducing manual labour and saving time. “The integration seamlessly syncs a Hostaway user’s revenue, expenses, and all other business transactions with ReInvestWealth, eliminating manual data entry entirely,” explained Dermeni.

For ReInvestWealth, this partnership is an instant gateway to Hostaway’s extensive customer base, which oversees over 100,000 properties worldwide.

By embedding their solution within Hostaway’s ecosystem, ReInvestWealth benefits from increased visibility and credibility with a targeted audience. “By integrating ReInvestWealth into existing ecosystems, we simplify financial management for users while efficiently expanding our reach,” said Dermeni. Together, they amplify their impact – a win for both companies and their users.

The win-win for Hostaway

While ReInvestWealth gains exposure and adoption, Hostaway also benefits significantly from this partnership – offering an enhanced value proposition to its property managers.

“Hostaway’s clients mainly struggle with tracking income from multiple booking platforms, reconciling expenses, and managing taxes. ReInvestWealth uses AI to seamlessly automate bookkeeping, categorize transactions and provide real-time financial insights, ensuring they stay compliant and maximize profitability,” Dermeni explained.

The integration solves major pain points for property managers, allowing them to focus on growing their rental portfolios rather than being bogged down by financial admin.

“Our goal is not just to save property managers an average of four hours per month on record-keeping, but also to boost tax deductions by 35%,” Dermeni explained.

By making property managers’ lives easier, Hostaway strengthens customer retention and satisfaction, proving that strategic partnerships don’t just drive growth – they also greatly enhance customer success.

Lessons for startups: How to leverage collaboration for growth

ReInvestWealth and Hostaway’s partnership offers a blueprint for how startups can scale smarter. But while introducing a product integration can offer a quick win-win, Dermeni explained a strong collaboration “requires clear value alignment, seamless user experience and active co-marketing.” Here’s what other startups can learn from his approach:

Find the right partner. Look for a company that serves a similar audience, but isn’t a direct competitor of yours. 

Prioritize real customer value. ReInvestWealth didn’t just integrate with Hostaway for exposure. Their solution removes a major financial management burden from property managers. The value is clear, which ensures strong adoption and retention.

Provide a frictionless experience. ReInvestWealth and Hostaway created a frictionless experience that made it easier for property managers to manage their finances, without having to think about it.

Champion the collab together. Co-market for maximum impact – the best collaborations include joint marketing efforts to drive new awareness and adoption.


The road ahead: more partnerships, more growth

For ReInvestWealth, adoption success in this partnership will be measured by user engagement, subscriptions and retention rates, with a goal of 15% adoption among Hostaway users within six months.

ReInvestWealth’s partnership with Hostaway isn’t a one-off – it’s a model for future expansion. “Through our collaborations with Ownr and now Hostaway, we’ve learned that the key to impactful partnerships lies in addressing real pain points at scale,” explained Dermeni.

The ReInvestWealth and Hostaway partnership is a powerful example of how startups can tap into each other’s expertise and customer bases to fuel growth. Thanks to a valuable referral through DMZ, ReInvestWealth and Hostaway were able to connect, setting the stage for a powerful partnership.

For startups looking to scale, the message is clear: don’t go it alone. The right partnership could be the key to unlocking your next stage of growth.

Learn more about the ReInvestWealth x Hostaway partnership: https://www.reinvestwealth.com/post/hostaway-accounting-connection-reinvestwealth-user-guide 


Applications for DMZ’s Incubator are open until February 25. Join an info session to learn more: dmz.to/apply

 

Tariffs 101: What founders need to know

If you’re a founder trying to keep up with the latest on tariffs, we get it—it’s a lot. Between trade tensions, shifting policies and the looming threat of retaliatory measures, it’s tough to know what’s noise and what actually impacts your business.

That’s why we sat down with our very own Government Relations Manager Dove Parmar to break it all down. From what’s happening with Trump’s proposed tariffs to how Canadian startups should prepare, here’s everything you need to know minus the political jargon.

Trump’s proposed tariffs. 

  • President Trump has proposed a broad set of tariffs. These measures are designed to incentivize domestic production but risk triggering retaliatory actions from key trade partners, including Canada.
  • On February 3, he paused the tariffs on Canada for 30 days after speaking with Prime Minister Trudeau to discuss enhancing border security and address concerns regarding the flow of fentanyl into the United States. 
  • President Trump has said tariffs are needed to help the American economy and to protect the country from the “threat of illegal aliens and deadly drugs.” To note, only 0.2% of US border fentanyl seizures come from Canada.

So, what are tariffs? 

  • Tariffs are taxes imposed on imported goods, making them more expensive for domestic buyers. Governments use tariffs to protect local industries, retaliate in trade disputes or generate revenue. However, they can also increase costs for businesses reliant on global supply chains.

How this will impact founders. 

Increased costs. 

  • Canadian tech companies that rely on U.S. components, such as semiconductors and hardware, may face higher costs due to tariffs on goods imported into the U.S. from global suppliers.
  • Increased costs could lead to higher prices for end consumers or force firms to absorb costs, impacting margins.

Disruptions to cross-border trade. 

  • Tariffs could disrupt established supply chains.
  • Canadian tech firms exporting to the U.S. may find their products subject to retaliatory tariffs, reducing competitiveness.

Investor jitters. 

  • Tariff uncertainty can deter investment in Canadian tech startups, especially those reliant on U.S. partnerships or expansion.
  • Companies may delay expansion plans or rethink cross-border strategies in response to trade instability.

Shifting the trade playbook. 

  • The Canadian government may explore new trade agreements or incentives to offset potential losses and diversify supply chains away from the U.S.

The Bank of Canada’s response. 

  • Interest rate adjustments: The Bank may lower interest rates to stimulate economic growth and offset trade-related slowdowns. Lower rates can encourage borrowing and investment in the tech sector.
  • Inflation considerations: Higher import costs due to tariffs may drive inflation, potentially forcing the Bank to balance rate cuts with inflation control measures.
  • Exchange rate policy: A weakening Canadian dollar in response to tariffs could help exports remain competitive but may increase costs for companies importing U.S. tech components.

What founders should be thinking about. 

  • Supply chain diversification: Companies should assess alternative suppliers to mitigate risk from tariff fluctuations.
  • Government advocacy: Exploring alternative export markets beyond the U.S. to reduce dependence on a single trade partner.
  • Market expansion: Evaluating pricing strategies and operational efficiencies to absorb potential tariff impacts.

Tariffs might be meant to protect local industries, but they can shake up entire economies and make life harder for businesses that depend on cross-border trade. The best move? Stay ahead by planning strategically, keeping an eye on policy changes and finding ways to stay competitive in an unpredictable trade landscape.

Want to stay in the loop on tariffs and other big shifts in the startup world? Subscribe to DMZ’s Tech Talk newsletter. We break down the latest trends, policy changes and what they actually mean for founders—no fluff.

Nail your pitch: a step-by-step guide to building a winning pitch deck

Master the art of pitching with these tips.

Crafting a compelling pitch deck can mean the difference between securing your next big investment or losing your audience’s attention. Whether you’re pitching to investors, partners or customers, a well-structured pitch deck tells your startup’s story with clarity and impact. We’ll break down the key elements of a successful pitch deck and share actionable tips to make yours stand out.

Why your pitch deck matters.

Think of your pitch deck as your startup’s highlight reel; a snapshot of your vision, strategy and potential. A great pitch deck:

  • Captures your audience’s attention
  • Clearly communicates your value proposition
  • Inspires action

But how do you create one that checks all these boxes? Let’s dive in.

The essentials: what your pitch deck needs.

A pitch deck typically consists of 10-20 slides, each serving a specific purpose. Here’s what to include:

  1. Title slide: Grab attention with your startup name, logo and a tagline that encapsulates your mission.
  2. The problem: Clearly define the gap in the market you aim to fill. Be sure to focus on one specific problem for a sharper, more impactful narrative.
  3. Your solution / unique value proposition (UVP): Present a clear, scalable solution and highlight what sets your startup apart from competitors.
  4. Business model: Show how you make (or plan to make) money and outline your pricing strategy and competitive positioning.
  5. Competition: Provide a snapshot of the competitive landscape and use visuals like graphs or tables to illustrate how you stand out.
  6. Your team: Introduce the people behind the magic and highlight why they’re uniquely positioned to help your business succeed.
  7. Key financials: Share projections for sales, income and cash flow (typically over 3 years) and emphasize milestones you’ve already achieved.

 


Page: 1

Check out this template by dragging the blue circle.

Tips for crafting a winning pitch deck.

  1. Keep it simple: Aim for clarity over complexity. Avoid overloading slides with text.
  2. Tell a story: Structure your deck like a narrative to keep your audience engaged.
  3. Know your audience: Tailor your slides based on who you’re pitching to (e.g., investors or customers).
  4. Focus on visuals: Use clean, professional designs and high-quality graphics.
  5. Practice your delivery: A great deck needs an equally compelling presenter. Practice until your pitch feels natural.

Ready to put your pitch to the test?

DMZ’s 2025 Women Innovation Summit is your chance to shine and compete for up to $100K in cash investment from The Firehood. The top 25 women founders will receive expert pitch advisory sessions, PR opportunities and invites to the Summit, while the top 10 finalists will pitch live for a shot at $100,000 in funding. Learn more and apply today!

Not ready to take the stage quite yet? Head to DMZ’s Launchpad for Women Entrepreneurs to dive into business fundamentals and learn what you need to launch your own venture.

Founders, here’s your 5-step solution for building bold brands with newkid

When newkid joined DMZ’s ecosystem in May, they had a clear mission: to help Canadian startups develop their brand identity in a way that makes an immediate impact. 

“After lots of success with startups from Silicon Valley, LA, and New York, it’s become more meaningful for us to contribute to tech from Canada,” says Matthew Donne, Founder and Creative Director at newkid. “We’re based in Toronto and want to work with communities making great things here, like DMZ, who are preparing startups to compete on the world stage.”

With their dynamic approach to storytelling and deep understanding of branding, newkid is an essential partner for DMZ founders who want to stand out in competitive markets. Here’s how they guide startups to build a strong brand identity, step by step.

1. The ‘newkid’ moment: Who are you?

The name ‘newkid’ comes from a feeling we all know too well – as the new person, full of excitement and nervousness, wondering: Am I going to be a nobody, or somebody?

For DMZ founders trying to make their mark, newkid helps them overcome these early-stage jitters by determining who they are as a young company. The first step is to capture their big ambitions in a simple, clear sentence. Because every brand needs to be memorable and easy to grasp – whether it’s for a potential investor, new customer or even their tech-inept mom.

2. Finding your purpose: Why are you here?

Knowing why your startup exists is just as important as the product you’re creating. Startups at DMZ can’t make progress without a purpose – and they need to have a clear understanding of the full scope of their target market, from investors and clients to customers and users.

newkid helps founders tell their story in a way that makes their audience immediately understand why they’re necessary, which involves thinking deeply about key customer questions. Who is their product for? And what problem are they solving?

3. Making visuals that stick: How do you look?

A strong brand is more than just a logo slapped on a website. Startups need to create a holistic visual identity that effectively communicates their story.

Everyone’s got a cousin who can make a cheap logo, but newkid challenges founders to dig deeper. Is your visual identity powerful enough to hold its own on a global stage? Is it legitimate enough for investors to take you seriously? newkid helps startups think through every visual element through a complete design system – including typefaces, colours, imagery, graphics and more.

“You lose a ton of credibility when your deck looks like PowerPoint template #1. Visual perception is really important and dictates so much of the response on the other side,” says Matthew. “This is often overlooked by startups in B2B situations, who think they can skimp out on visuals because it’s all about the product. But you can definitely lose longstanding clients over amateur visuals, when someone else outcompetes you with a sharp design system.”

newkid’s branding guidelines for American client, Commonplace

4. Defining your voice: How do you speak?

In today’s crowded market, startups are often tempted to take shortcuts by describing their product using artificial intelligence; or even copying the language and tone of other businesses in their sector. But newkid stresses the importance of developing your own unique voice and brand language that feels authentic to your business.

newkid’s team ensures that startups don’t fall into the trap of recycling generic phrases. With several seasoned copywriters on staff, they help founders create a language system tied directly to their brand – crafting the most impactful words and stories to clearly communicate their value to customers.

5. More than just digital: How do you act?

Finally, a brand isn’t just about words and images on a digital screen – it’s also about how you behave in the real world. newkid works with startups to ensure their brand is reflected in their actions, whether it’s the way their team interacts with customers or how they present themselves in meetings.

From company culture to events, every interaction is an extension of the brand. Does your office have a vibe that matches your brand? Do your sales calls reflect the same energy as your website? newkid helps startups define and align all these touchpoints, ensuring that every aspect of the brand feels cohesive and reinforces the company’s core identity.


newkid’s branding for Canadian clothing company, KOTN


The result: A unified brand that makes an impact

The journey for startups at DMZ can be challenging, especially when different team members and mentors bring varying ideas into the mix, leading to a brand identity crisis – a mismatch between words, visuals, and strategy. This lack of clarity can erode confidence and credibility, especially when founders try to pitch their idea or attract investors.

newkid’s approach is about avoiding these pitfalls. By working directly with founders, they create cohesive, powerful brands that speak with one voice and one vision – ensuring that startups are ready for the spotlight, whether it’s in Toronto or the global market.

“newkid is in the business of first impressions. We help startups be seen as put together and meaningful as a brand,” says Matthew. “People see so much more every day. Millions of things across different channels. So there’s less time for people to put all the pieces together. Which makes it more important than ever to be singular across all channels to appeal to investors.”

If you’re looking for new ways to unlock your brand’s potential, sign up for newkid’s 5-part hybrid workshop series with DMZ including the following sessions:

Beyond the pitch deck: How holographic tech brings a pitch to life

The founder checklist for a solid pitch: 

  • Clear problem statement
  • Compelling solution
  • Strong eye contact and body language
  • Stellar deck 
  • Holographic recording…? 


At a time where standing out is crucial, startups must continuously innovate to perfect their pitch and reach new audiences. 

Traditional tactics like sleek slide decks and in-person presentations are being pushed aside as founders seek more dynamic ways to share their vision. At this year’s Collision conference, we debuted a new initiative—bringing startup pitches to life through a stunning, life-size hologram. 

This unique setup, powered by our friends at HOLOMEDIA, allowed three of our startups—Syzl, Talin and SuperCode—to present their ideas to thousands of attendees to vote for their favourite pitch for a cash prize without being physically present.

A new holographic dimension to the startup pitch

Our holographic pitch competition not only captivated conference attendees, but demonstrated the power of technology to transcend traditional barriers, offering startups a platform to amplify their voices in a new dimension.

Compared to traditional 2D content, 3D content is more engaging with viewers, and as a result, has been gaining serious traction as a revolutionary tool for content creation. 3D formats have opened up a whole new dimension of possibilities across industries, from hospitality, entertainment, marketing and more. And while these holographic pitches were a showstopper, it’s only the beginning of what we’re hoping to achieve.

“3D holographic marketing is revolutionizing the way businesses connect with their audiences. It’s not just a trend; it’s a powerful tool that effectively communicates messages and captivates potential customers. Brands and businesses utilizing 3D marketing have seen conversion rates soar by 40%, says Glenn E. Smith, Founder and CEO of HOLOMEDIA. “As 3D technologies continue to evolve at an unprecedented pace, businesses that embrace this innovation will unlock new opportunities for growth and engagement.”

HOLOMEDIA has also made remarkable strides in the world of AI, introducing hyper-realistic, fully interactive human avatars that boast real-time voice response, multilingual capabilities in over 40 languages, advanced facial recognition and an array of groundbreaking features that redefine engagement.

Rethinking startup visibility 


At DMZ, we know that true innovation comes from collaboration. Our partnership with HOLOMEDIA goes beyond technology—it’s about joining forces with a fellow Canadian company to redefine the limits of what’s possible.

That’s why we’re taking things up a notch by expanding our partnership. Recognizing the immense potential of their technology solutions, we’ve invited them to set up a HoloStudio and AI Lab at our downtown HQ in Toronto.

Our vision? We hope to live-cast founders to our global network, opening up new opportunities for them to connect with investors, partners and audiences around the world.

It’s a bold move that underscores our commitment to breaking down geographical barriers. We’re committed to supporting founders in unique and impactful ways, proving that when you combine creativity with cutting-edge technology, the results are transformative and not to be braggy, but pretty cool.

Shaping the future of startup engagement

By transforming pixels into powerful narratives, we’re giving founders the tools they need to stand out, reach new audiences and showcase a fellow Canadian technology business that’s crushing it.

This is just the beginning of how technology can unlock new opportunities for growth and success in the startup ecosystem. The future is here, and it’s looking holographic.

Looking to tell great stories through cutting-edge technology? Learn how at HoloMedia.AI.

DMZ YYZ: A gateway to the North American market

As a startup, expanding into new global markets can feel overwhelming. Whether navigating unfamiliar regulations, understanding local business customs, or forging essential connections, the journey can feel like sailing through uncharted waters. 

We built DMZ’s YYZ program to provide a guiding light for international founders – preparing them with the skills and resources required to enter the North American market.  

Set in the heart of downtown Toronto, YYZ offers a comprehensive, two-week soft-landing experience that gives international entrepreneurs an all-access pass to the North American market. It unlocks invaluable connections, insights, and opportunities to accelerate their cross-border journey. But YYZ isn’t just about fast-tracking growth – it’s also about offering the right tools and knowledge to break through market complexities.


DMZ’s YYZ program is uniquely tailored to each new cohort of participants. In 2024, participants were given the opportunity to pitch at Collision and attend an exclusive trip to Innisfil, hosted by the mayor.

“The YYZ program helps international startups understand the Canadian market, connect with local partners and startups, and provide valuable insights into the business environment and ecosystem in Canada.” – Emma Chuang, Asiabots Limited, DMZ YYZ 2024 participant

YYZ runs annually, welcoming new cohorts of global entrepreneurs to Toronto every summer. This past June, 22 startups from six countries received a curated blend of hands-on mentorship, expert-led workshops, and networking opportunities to help scale their startups across borders.

What makes YYZ so effective?

Beyond acting as a launchpad for global entrepreneurs, YYZ is a dynamic platform that brings together many stakeholders – including local investors seeking fresh opportunities, corporate partners offering professional services, and global organizations facilitating cross-border expansion.


YYZ’s carefully crafted schedule allows participants to tap into crucial industry expertise while immersing themselves in Toronto’s vibrant entrepreneurial culture. Highlights include:

  • Startup orientation: To set up YYZ cohorts for success, participants are introduced to the basics of doing business in Canada.
  • Individualized coaching: One-on-one meetings facilitated by DMZ’s experts and alumni allow participants to discuss their ideas directly with industry leaders.
  • Investor and networking events: Global startups are given daily opportunities to connect with potential investors and partners.
  • Ecosystem tours and cultural exposure: Participants experience Canadian culture firsthand – immersing themselves in the local business environment through tours and events within the DMZ ecosystem, which connect them with key players and valuable market insights.

“DMZ YYZ is a great opportunity for start-ups who don’t have any experience in Canada yet and want to get into the Canadian market. The connections during the program provided us with a lot of valuable feedback about our product and marketing strategies.” – Kevin Teng, MedFluid,  DMZ YYZ 2024 participant


Global partners driving innovation

Global partnerships fuel YYZ’s success, and this year was no exception.

Championing the global growth of Egyptian startups, DMZ Cairo’s annual “Demo Day” awarded winning founders of the pitch competition with entry into DMZ YYZ. This cross-border initiative reinforces DMZ Cairo’s role as a critical driver of innovation in the region.

Similarly, StartUp Village (Philippines) and Startup Terrace (Taiwan) played instrumental roles in bringing talented entrepreneurs to Toronto, while the World University Service of Canada (WUSC) also supported high-potential startups from Sri Lanka.

Additionally, JETRO (Japan External Trade Organization) and the City of Yokohama participated by bringing Japanese founders into the DMZ YYZ program.

“The collaborations between Startup Terrace and DMZ were highly successful. Through customized meetings, comprehensive consulting, and site visits, the Taiwan teams gained valuable insights into the local ecosystem. The connections and networks we established during our stay have laid a strong foundation for future endeavors in the Canadian and North American markets.” – Amy Yeh, International Strategy Executive (Startup Terrance, Taiwan)

“Working with DMZ for the YYZ program has been an AWESOME experience – not just for the startups we brought, but for myself as well. I learned a lot from the experience but more importantly, it opened new opportunities for StartUp Village to explore new markets and business models. We look forward to working more closely with DMZ in the coming years!” – Carlo, President of StartUp Village in the Philippines

Together, these global partnerships empower startups to thrive in international markets, while strengthening the collaborative ecosystem that drives innovation and growth across borders – solidifying YYZ as a trusted program for organizations around the world.

Opportunities for Canadian investors, corporates and other local players

DMZ’s YYZ program is also a gateway for local investors and corporates to build relationships with high-potential startups expanding into North America.

Take accounting firm Logan Katz, for example, who partnered with DMZ to provide legal and business workshops to YYZ participants. This hands-on engagement helps global startups to navigate the complexities of incorporating in Canada, while enabling firms like Logan Katz to forge early-stage relationships with promising international startups – a win-win situation!

YYZ also opens doors for local investors and VCs to meet vetted, investment-ready startups. Through structured programming to refine go-to-market strategies and growth plans, the program offers a curated pipeline of startups that are ready to make big moves in the North American market.

Collaborate with DMZ YYZ!

DMZ YYZ is more than just a soft-landing program; it’s a gateway to success in North America.

If you’re an international founder looking to expand into a dynamic market, a global partner wanting to provide unparalleled support for your startups, or a corporate partner ready to fuel the next wave of innovation, join us today!

Want to learn more? Head to dmz.to/yyz.

What an innovation-focused university president looks like

Innovation is the key to staying ten steps ahead and requires a relentless drive to push the bar higher and higher. And while a good leader is fine with the status-quo and tried-and-true methods to solve problems, innovative leaders embrace change, drive transformation and welcome disruptive ideas.

Serving as Toronto Metropolitan University’s (TMU) President since 2016, President Lachemi has been a driving force for DMZ’s success. Championing a culture of challenging the status quo, TMU today is known for being a pillar of entrepreneurship and innovation across Canada and as the home of DMZ.

Formally known as the Digital Media Zone, DMZ became the national benchmark for incubating tech startups and thanks to President Lachemi, DMZ evolved into a global startup ecosystem.

We’re not just supporting founders locally; we’re empowering entrepreneurs across continents by collaborating with organizations globally to drive impact through entrepreneurship. DMZ would never have achieved its current reach and impact without President Lachemi; he believed in our vision and took a massive leap of faith alongside us.

An absolute icon, President Lachemi has championed innovation across the university ecosystem, and we wanted to highlight four of his initiatives that embody innovation-focused leadership.

Taking innovation international – putting TMU on the global stage. 


Global thinking is essential for fostering innovation and expanding influence. President Lachemi was the mastermind behind becoming a global urban university and under his leadership, DMZ established global hubs around the world including Japan, Qatar, Innisfil and Vietnam.

The result? TMU has a global reputation making it more attractive to students, faculty and researchers from around the world, offering a more dynamic and inclusive university experience. Plus, TMU’s global network allows us to offer startups a deep understanding of different markets and countries while simultaneously attracting international startups to set up shop in Canada.

Charting new ground – creating not 1, but 2 new schools.


Visionary leadership and a commitment to pushing the boundary drives innovation and President Lachemi is no stranger to forging new paths. He led the development of not one but two new schools in law and medicine, each with a deliberate focus on innovation and technology.

The Lincoln Alexander School of Law is a different kind of law school that’s molding lawyers who can support the growth of Canada’s innovation economy. In partnership with the law school, DMZ launched the Startup Legal Support program to provide legal support to founders. This program makes sophisticated legal services accessible at a time in their startup journey when formalizing legal processes is crucial.

Future proofing – fueling cybersecurity. 


Anticipating future needs and preparing for them is crucial for sustainable innovation. At a time when technology is evolving rapidly, President Lachemi has fueled multiple initiatives that equip Canadians with the skills they need to thrive in the new economy.

He oversaw the launch of the Rogers Cybersecure Catalyst, a national centre for cybersecurity that offers programs and services that provides individuals the knowledge and tools to succeed in a career in the field.

Recognizing the need to support tech talent and aspiring entrepreneurs, President Lachemi championed DMZ’s efforts to develop its Talent Academy arm. DMZ’s Talent Academy programs, which includes SkillHouse, Basecamp, Masterclass and others, teaches upskilling professionals tech and business foundations, empowering them to kickstart their own ventures or become tech talent for growing companies.

Championing entrepreneurship – encouraging risk taking. 


Encouraging calculated risk-taking is vital for transformative innovation and President Lachemi’s support with DMZ Ventures’s recently launched pre-seed and seed investment fund is a testament to his commitment to support the startup economy.

Capital plays an imperative role in the startup ecosystem, and by establishing a fund through DMZ’s for-profit-arm, DMZ is empowering innovators to transform their ideas into viable businesses and scale.  By encouraging risk taking and backing founders, President Lachemi’s efforts and the establishment of the fund is bridging the gap between ideation and commercialization – a gap a lot of universities fail to fill. 

Creating a more inclusive ecosystem – leveling the playing field. 


President Lachemi’s unwavering commitment to inclusivity has been instrumental in shaping a more equitable entrepreneurial landscape. His leadership spearheaded the development of DMZ’s Black Innovation and Women Innovation Programs, two groundbreaking initiatives that have set DMZ apart in the startup ecosystem.

These programs were born out of the recognition that not all founders begin their journeys from the same starting line and they aim to level the playing field by providing tailored support, resources, and opportunities to underserved founders.

President Lachemi’s leadership at TMU has fueled transformative growth. And it’s not just team DMZ singing his praises, the broader community has recognized him for his efforts through multiple prestigious accolades.

His contributions have earned him the Order of Ontario, recognition as one of Canada’s Top 25 Immigrants, and a spot among Toronto’s Top 50 Most Influential People.

Leaders, take note. We can all learn from his example to push boundaries, embrace change, foster global connections and encourage bold moves.

Are you a leader looking to reach the next level in your career and hone in on your innovation-focused leadership style?? Check out DMZ’s SkillHouse for courses that will give you an advantage in today’s rapidly evolving workplace at dmz.to/SkillHouse.

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