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How to lure and hire top talent before your competitors do

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How to lure and hire top talent before your competitors do

Canada’s tech scene is on the rise.

Toronto, its largest city, is home to a booming artificial intelligence ecosystem. It also boasts an enviable research center that includes the country’s first technology supercluster and an entrepreneurial drive that’s second only to the U.S.

It also doesn’t hurt that Canada’s Global Strategy program helps fast track immigration for talented workers. The new law makes it one of the most liberal programs in the world. In as little as two weeks workers can get visas and working permits — making the talent search that much easier.

But, despite all this good news Canadian startups still have a difficult time finding tech leaders to help them grow. While the country has the right people on hand onboarding them isn’t always easy. That’s why recruitment strategies are playing a much bigger role than they ever have before.

Engaging with talent before they apply

For Dave Savory — co-founder of a startup called Riipen that connects young jobseekers with companies — finding the best talent quicker and more efficiently means shaking up how HR engages with talent. The old-school recruitment method that requires applicants to fill out page-by-page forms online just won’t do anymore. Engaging with emerging talent sooner through games, brain teasers or social media yields better results.

“Having a new entry point based on merit and skills instead of how many buzzwords you can fit in your cover letter is what you should look for. People are now trained on how to get passed automatic resume filters that companies set up,” he explains. “It ends up making more work for people at a company because they spend time interviewing people who may not be a great fit or miss out on really great people.”

Savory knows better than most about what companies look for in employees. Riipen, founded in 2013, works with 140 post-secondary schools and 7000 companies in North America to help students find work. His clients vary and include tech giants, like Microsoft, and food businesses, such as restaurant chain Joey Restaurants.

“It’s all about how good companies authentically engage with emerging talent,” he adds. “Companies know [young people] are an important demographic as older workers retire, so they need to find new ways to get their attention before their competitors do.”

Check out the weirdest interview questions Fortune 500 companies asked prospective employees last year, courtesy of GlassDoor.

Businesses suffer without HR innovation

Robert Sher — who works in San Francisco, a city with an unemployment rate of 3.5 per cent — put it best. “Flawed hiring processes” play a role in hiring and retaining the best people, which impacts a business’s bottom line.

“Companies that can’t find creative ways to find the employees they need can’t grow,” he explained. “Business leaders who can win the talent war (and it is a war) will be able to say yes to new business opportunities while their talent-strapped competition will have to walk away.”

Bryan Rusche, Soapbox’s marketing director, believes the hiring landscape has changed in recent years. While his company doesn’t directly work on recruitment processes, their platform allows employees to share ideas and feedback that can impact how companies attract new talent.

“The best strategy for attracting talent is having a reputation for being an amazing place to work,” he says. “The slickest recruitment strategy in the world isn’t going to work for you if your employees don’t back up your claims that you have something special,” he explains.

As times change, businesses will be forced to change their hiring policies as well.  They’ll increasingly need to rely on better ways (and platforms) to connect with talent if they want to succeed. “This will be the new normal in the next three to five years” says Savory. “Engaging talent through skill-based assessment or challenges will be the new starting point of the recruiting process.”

How Canada became a hotspot for artificial intelligence research

Canada’s dominance in the artificial intelligence space is drawing attention from techpreneurs around the world. The country, probably better known in recent years for its pop music exports and human rights record, has become a hotbed for the computer algorithm-powered technology over the last five years.

Toronto’s startups making waves

 
Last summer, Montreal’s Element AI raised an eye-watering $102 million from investors and earlier this year Toronto-based Integrate.ai secured a $5 million seed round. That’s on top of other notable moves being made by some of today’s more entrenched companies, like Royal Bank that will employ AI for its customer operations and DeepMind, a Google-acquired intelligence company, opened an office in Alberta last summer.

Not to be outdone, General Motors said it was going to launch one of its self-driving research hubs in Markham, Ontario. Thomson Reuters last year announced it would open a Toronto center for “cognitive computing” that would create 400 “high-quality” jobs.

How did this happen?

 
So, how did we get here and why now?  It doesn’t hurt that Canada has become famous for its liberal immigration policy. Just recently it opened its doors to tech talent willing to relocate to Canada.

The fast-track visa program offers up permanent residency and is designed to woo talented innovators from around the world. The Canadian government has also committed about $125 million to A.I.

Officials at all three levels are also lending a helping hand. In late 2016, the federal, provincial and municipal governments joined forces to launch the new Toronto-based Vector Institute.

The non-profit is focused on A.I. research and helping startups get funding for ongoing work. It also has backing from tech giants like Google and Air Canada — making it a force to be reckoned with. Meanwhile Montreal is home to its own deep learning expertise thanks to Yoshua Bengio (one of the co-fathers of deep learning) and the Montreal Institute for Learning Algorithms.

Future outlook

 
But Canada faces a tough (and unpredictable) road as it battles for AI superiority. Compared to the U.S., Canadian startups receive a fraction of the investment dollars that their counterparts in the U.S. do.

For example, last year $69.1 billion was invested in America found the National Venture Capital Association, while Canadian companies received $3.2 billion. But, things are now on the rise. Last year represented the seventh straight year of growth for VC investment in Canada and the largest since 2001.

While only time will tell how far Canada’s A.I. scene will fare in the future. Although, its current booming outlook signifies that things for the country (and Toronto especially) look bright.

“Toronto’s tech industry is booming right now, so it’s no surprise that it’s also emerged as a hub for AI job opportunities.”

Daniel Culbertson, an economist at job-seeking website Indeed, shared with BetaKit.

24 hours with real estate startup Casalova

The real estate startup is located in downtown, Toronto — one of Canada’s most competitive real estate markets — which means employees have to always be on their toes since local listings can change in the blink of an eye.

Unlike some of its competitors, Casalova is a one-stop shop that brings together prospective renters, landlords and agents all in one place. Users who sign up get access to new homes and a certified agent, while landlords have their properties listed and also get a $100,000 insurance package so they can rest easy knowing that if a tenant damages their homes they won’t go into debt to fix it.

Here’s an exclusive behind-the-scenes look at the inner workings of Casalova’s team and their founder.

The agent: Jennifer Meade (9 a.m. to 12 p.m.)

jennifer_meade

Jennifer Meade, one of the company’s newest agents, knows all too well how volatile Toronto’s real estate market is these days. She’s seen up-close-and-personal the city’s property market jump more than 20 per cent in the last year, and more importantly, the impact it’s had on prospective renters and buyers.

“Everything moves so fast now,” she explains. “If you want something in this market you have to be ready to move quickly because property can go just like that,” she says while snapping her fingers for added effect.

For Meade, most days involve checking her email to see which new clients she’s been matched with through Casalova or connecting with new renters through her own personal network. Today her client, a nurse moving from Barrie to Toronto, is looking for a condo to call home in the downtown core, which Meade confesses “can be tricky” since the prospective renter’s 14-hour job makes it difficult to view properties during normal hours.

Today her day starts at 7 a.m. when she scours local listings for new condos. When she finds one that matches her client’s needs (in this case parking and access to shopping and entertainment) she calls the property manager to book an appointment and waits for her client to make the long drive downtown.

Two hours later she shows the nurse around a lovely condo near the city’s waterfront while rattling of its impressive amenities — inclusive gym, pool and hot tub, to name a few. It’s a one bedroom, 778 square feet, home that overlooks Lake Ontario. While Meade thinks she may have found her client the perfect home although she isn’t so sure and wants to look at a few other places before making a final decision.

Keen to see her client view as many places as possible she hails a taxi that will shuttle both of them to their next destination. She also informs the condo owner over the phone that her client is interested in the property but needs a little more time to make a decision. “It’s important to keep every door open,” she says with a smile while juggling two phones.

Two hours and three condo viewings later (a cancelled showing due to a lost lockbox means the day ends early) just reinforces how much her client loved the first apartment she viewed earlier in the day. Meade later makes an official offer that day with help from Casalova’s customer service team and then make plans to meet tomorrow to follow-up on signing details.

“It always feels good when you find the perfect home for someone,” Meade explains.

The front-line staff: (1 p.m. to 3 p.m.)

agent-picture-8-1

Naveed Marzook, Casalova’s vice-president of customer success, loves his job. It’s easy to see that he and his team shoulder most of the face-to-face customer and agent work the company deals with on a daily basis. Any questions about properties, or payment requests go through his team.

The customer service team also helps customers navigate the website if necessary and add new homes to the company’s growing list of real estate options almost hourly.

For all intents and purposes, Marzook and his team are like the swiss army knife of the company, although he refers to his team as the startup’s “helpers”. They go “above and beyond” what they’re expected to do all the time, he explains. “Everyone pitches in and we appreciate it.”

Marzook and his team believe that the company’s success boils down to the fact the team actually like working together. In an attempt to prove his point, he holds up a golden owl, fondly named Hooter, which is given to the employee who happens to “pitch in the most.”

Today it might be him, and the next day it could be Jess Shulist — one of his colleagues whose computer is decorated with Rihanna stickers and works with agents to get client documents ready.

“It’s a fun place to work,” Shulist says while looking fondly at Hooter. “I think it’s cool how we never forget to recognize how hard each other is working.”

The co-founder: Ray Jaff (3 p.m. to 8 p.m.)

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Ray Jaff wakes up at 6 a.m. everyday to workout. He works through company problems while running on the treadmill and brainstorms new solutions while lifting weights. “It’s what gets me through the day,” he explains.

The entrepreneur is dressed in a fitted oxford shirt and pleated pants, but says he would be just as comfortable in jeans and a t-shirt.

This afternoon he’s focused mostly on checking in with team members, going over the website’s latest updates and the company’s plans to move to a new office on the westside.

At a meeting with the team’s engineers, Jaff and the developers hunker down at their desk to come up with solutions and a tentative timeline for new product updates. Forty-five minutes later they’re done and the founder is already on his way to his next meeting. His phone blinks throughout the afternoon proving just how in-demand he is these days, especially now that the company has launched its services in Vancouver.

It’s a real coup for the startup, he says. “We’ve been working towards this for a while.” When asked how he manages to avoid burnout, Jaff merely laughs and shrugs. “It’s a team effort, we’re all working on this together and we aim to only hire A-players who are dedicated to the Casalova mission. It’s makes everyone’s life a lot easier.”

Later on the company’s real estate agents, front-line staff and Jaff convene to celebrate their quarterly wins at a complimentary lunch while munching on sushi, chips, cupcakes and champagne. Despite its seemingly small team, the event is an important way to show employees how much their hard work is appreciated.

“Casalova is like a family. We value everyone and just because the agents aren’t in the office with us doesn’t mean they shouldn’t be here with us to celebrate.”

The award categories include ‘Rookie of the month’, ‘hardest hustler,’ and ‘MVP of the month.’ After the awards are given out, Jaff motions for people to move to the front of the room for photos with the honourees.

Once the meeting is over, it’s back to meetups with staff, responding to more emails and later one-on-ones about Vancouver. It’s almost 8 p.m. by the time his day is finished.

As he readies his things to leave for the night the entrepreneur’s eyes are still glued to his smartphone.

Five scientifically proven ways to be more productive

It’s all too easy to get distracted or lose focus, especially when you’re an entrepreneur and juggling day-to-day responsibilities, client requests and company obligations.

Here are some of the best tips for tech entrepreneurs, backed by science, to help you get more done with what little time you have.

Take a break every 90 minutes

 

Having a hard time staying focused? A few mid-day breaks sprinkled throughout the day might actually help. While it may seem counterintuitive to step away from your desk when you’re in the middle of a big project a 2011 study from the University of Illinois found it may be the best thing you can do for yourself and your coworkers. So called ‘mental interruptions’ throughout the day can not only help startup employees who spend most of their days at a desk avoid burnout and also boost long-term productivity. Next time you’re feeling exhausted instead of that extra shot of espresso just take a simple 15-minute break instead and you’ll be surprised by how much you’ll get done.

Divvy up large tasks into smaller tasks

 

You know that satisfying feeling you get when you finally cross something off your to-do list? Well, you’ll be able to do more of that and actually see better results if you make sure to follow this golden rule.In 2014 American psychologists from Pennsylvania University discovered that cutting up huge projects into bite-sized tasks helps large teams finish their work faster and as a result rewards our brain’s pleasure centre, which in return pushes employees to do better work throughout the day. An added bonus: Completing smaller tasks also provides an easy way for team members to feel like they’re making progress and achieving a notable goal.

Skip the multitasking

 

The ability to multitask is often viewed as a desirable trait that most entrepreneurs take great pride in. However, what most don’t know is that working on more than one task at a time actually lowers overall work quality since brains aren’t designed for “heavy-duty” multitasking over an extended amount of time.Noted psychologist Robert Rogers found that on average it took individuals twice as long to complete tasks to a satisfactory level when multitasking compared to when they focused on one task at a time.

For entrepreneurs living in today’s techy world where time often equates to cold, hard cash this can be the deciding factor between what makes or breaks a company. Rogers suggests entrepreneurs instead assign time limits for certain tasks so they can concentrate on completing projects to the best of their ability whenever possible.

Turn off pop-up notifications

 

There’s nothing more distracting than battling a series of non-stop notifications when at work. Whether it’s email pop ups, Slack messages or IM pings, these types of digital interruptions can easily disrupt and distract even the most dedicated workers.A study from Florida State University suggests that notification and text messages can be just as distracting than phone calls for workers and those around them. One of the easiest things to do is to simply turn on ‘Do Not Disturb’ features during working hours or assign a member of your team to handle these types of on-the-go requests.

Skip email and converse in person

 

The amount of time wasted on email threads can be infuriating. Sometimes it can take minutes (if not hours) for workers and colleagues to respond to simple questions, which wastes time and often impedes other important tasks.One practical way to avoid this is to prioritize conversing in person or over the phone about important issues. A story published in the Harvard Business Review found that emails often resulted in more wasted time than phone calls or emails. Next time you have an important question about a sale or client, try getting up and visiting your colleague at his or her desk or picking up the phone instead of emailing them.

The startup lessons today’s top shows can teach you

Whether it’s a killer queen bent on reclaiming her ancestral throne or complex villains wrestling with their humanity, there’s a lesson for every entrepreneur in this year’s crop of popular TV shows. These programs are more than just entertaining; they provide inspirational examples (and in some cases cautionary tales) that will make any dealmaker, founder or mogul-in-the-making a better businessperson.

Here’s a look at the best fictional shows on right now and how they can help startups up their game before it’s too late. (Warning this post may contain tv spoilers).

Game of Thrones

Lesson: Find allies with similar goals

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It’s hard to imagine how a show about a medieval (yet magical) world inhabited by dragons and the undead could provide any real value for entrepreneurs at first glance, but the HBO show has a lot to offer.

Exiled princess Daenerys Targaryen, one of the main characters, is on a mission to reclaim her throne, which often pits her (and her army) against assassins, city uprisings and family betrayal. Her closest friends help her navigate dangers at every turn and without them it’s all too clear that this inexperienced warrior would surely have died long ago.

Like Targaryen, entrepreneurs should seek out experienced allies who can help guide, advise and nurture their ambitions. Forging alliances with the right people (and investors) is an important part of turning an idea into a million-dollar product.

Orange is the New Black

Lesson: Do your due diligence

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While betrayal, sleepless nights and poor diets perfectly sum up the day-to-day lives of the fictional characters on this Netflix show it could also easily describe the lifestyle of many early-stage entrepreneurs and acts as an important lesson for new startups hoping to find success.

The award-winning Orange is The New Black tells the story of inmates at Litchfield — a minimum-security, women-only prison — who must deal with everything from food strikes to abusive guards.

The show’s protagonist Piper Chapman is sentenced to jail for criminal conspiracy and money laundering charges early in the series and throughout her sentence learns, the hard way, how important it is to do her due diligence when picking friends and allies in jail. For instance, her failure to properly vet friends resulted in one later stealing her money from a short-lived prison panty business in season four and later time in solitary confinement. Entrepreneurs should look to Piper Chapman when bringing on new talent. It doesn’t hurt to make sure your staff are trustworthy and the people you partner with are worthy of your time.

Glow

Lesson: Don’t be afraid to reinvent yourself

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When you’re an entrepreneur and things don’t go your way it’s all too easy to end up wallowing in self-doubt. Failure, at any stage, is a gut-wrenching pill to swallow. Founders in need of inspiration about what to do if their company flounders should look no further than Glow, a fictional series about 1980’s female wrestlers in the U.S.

In the show failed actress Ruth Wilder decides to reinvent her career by taking on a role in a low-budget, traveling wrestling show. While wrestling isn’t exactly what she had in mind when she left her small town it turns out to be her biggest break thus far and finally gives her the success she craves. Like Wilder, entrepreneurs shouldn’t be afraid to pivot their business and use the skills they already have in their arsenal to start again.

Silicon Valley

Lesson: Always remain professional

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In an industry that’s consumed with power, prestige, and pride it’s easy to forget that one wrong move can throw an entire company into chaos. HBO’s Emmy-nominated Silicon Valley showcases just how complicated the startup world – and the individuals who work in it — can be. Egos can easily get in the way of success and threaten future opportunities.

The unforgettable Erlich Bachman is the perfect example of someone with an oversized personality that lands himself, and the company he represents, in hot water. His crude remarks and frequent off-the-cuff observations have alienated not just his coworkers at times but potential investors too. It’s too difficult to truly discern how successful Pied Piper — the company he works for — could have been if Bachman had been a little nicer in his dealings with investors and workers, but in a town where who you know is just as important as what you know it’s obvious it couldn’t have hurt the company’s chances either.

Westworld

Lesson: Keep employees happy and engaged

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Employees are the lifeblood of any company and Westworld knows that better than most. For most startups, it would be difficult to create, sell and promote any product without great staff, but for Westworld it would be almost impossible.

In this fantasy show about a futuristic amusement park where wealthy tourists can shoot, kill and otherwise abuse humanoid robots that act out western-influenced situations, employees represent more than just tools. They’re robotic staff who are the main attraction, keepers of the park and entertainment all rolled into one, which is why it came as no surprise to fans that they later revolted and attacked their creators.

When the park’s poorly treated robots go on a murderous rampage at the end of the series it’s an accurate, although unrealistic, representation of how a company call fall apart when its team aren’t treated fairly.

The top 6 apps entrepreneurs need to improve productivity

Staying productive isn’t easy. Especially when so many of us are bombarded with a steady stream of notifications, breaking news and emails every day. Is it really any surprise that overall productivity is on steady decline these days?

It can be difficult for even the most dedicated worker to stay on track in the face of so many distractions, but for entrepreneurs — who are expected to juggle multiple responsibilities alongside financial pressures and few resources — staying productive can be an almost hellish task.

If you’re looking for ways to combat distractions and improve your work efficiency, here’s a list of the most popular (and little known) apps that will change how you work for the better.

Awesome Screenshot

For developers and designers, it can be hard keeping track of the minute changes that seem to crop up on a daily basis. Projects that require group input often involve sending blueprints or mockups to group members that can end up clogging up inboxes or, in some cases, being ignored entirely.

Awesome Screenshot has found a way to get around that problem using its unique software that lets individuals snap a picture of a project that colleagues can then use to add comments, edits and even blur out sensitive information. These images are saved to an external database, saving crucial email data and giving internal team members or clients a chance to review documents at their leisure.
Where to get it: Find it online and Google Play

Streak

This fairly new plugin may not be widely known, but is definitely an app designed with entrepreneurs in mind. The platform turns your Gmail account into a powerful tool that lets any team member process sales, track product development and group customers into custom boxes to make it easier to contact and analyze.

Its free email templates and in-depth reporting function make it a great system for startups with limited funds.
Where to get it: Find it on the Apple store and Google PlayMove — daily activity reminder

Taking the time to maintain physical health is important. While most apps concentrate on ways to better manage our time, it’s been proven that physical activity can not only increase productivity, but provide long-term mental health benefits.

One of the easiest ways for entrepreneurs glued to their computers to fit in some daily exercise is to take walks. The iPhone app will remind you to take regular, active breaks throughout the day and record your progress over time. It also plays double duty as a gym buddy that features over 300 fitness exercises and the ability to create your own custom circuit training.

For Android users, an app called ‘Move It’ offers up many of the same features listed above with the added option to sync it with Google Fit to provide better step data and calorie counting.
Where to get it: Move: Find it on the Apple store and online. Move it: Google Play store

Have you ever had a great, life-altering idea pop into your head, but forget it because you didn’t have some way to write it down?
Well, Evernote may be able to help fix this annoying problem. The free platform helps users work smarter by letting them create customized to-do lists, upload notes from their mobile device, which can be shared with other users, and even craft personalized audio checklists.
Where to get it: It’s available via the Apple store, Google Play Store and online.

Asana 

Asana is the swiss army knife of online management tools. This oddly named application helps you manage tasks, oversee work projects from shared dashboards and track conversations all in one place.

It also allows you to collaborate with team members, assign tasks and schedule due dates so colleagues know exactly what to do and when to do it. Track progress on shared projects and chat about updates with other members all in one place so you can finally ditch those never-ending email chains for good.
Where to get it: Get Asana by going on the web, from the App store & Google Play Store.

Expensify (tracking expenses)

Keeping track of your employees’ financial statements and your receipts can be headache inducing, but Expensify wants to be the antidote to your money woes.

The app’s algorithms not only analyze company expenses in real-time to combat fraud,but also detect which items need an extra pair of eyeballs, such as managerial approval, if the purchase is sensitive in nature or exceeds set company limits. Expensify’s SmartScan features allow users to take pictures of receipts while on the road that are then automatically uploaded and saved indefinitely.

The best part is that it can be integrated with financial products offered by firms like QuickBooks (small business accounting platform), Zenefits (HR management software) and Xero (a data management software company).
Where to get it: Find it online, the iTunes store or Google’s app store.  

Why flashy perks just ain’t enough to keep employees happy anymore

Tech-focused startups are well known for their outrageous perks. These hip (and often young) companies have everything you could want in a workplace: Flashy game rooms, free food, foosball tables and more.

While it may seem unusual, these benefits are about way more than just bragging rights. These perks are designed to help millennial-friendly startups retain top talent in a competitive industry that is exposed to non-stop change and help its workers create a tight, thriving community; a must-have for successful companies.

But are these utopian-like perks really enough to keep workers happy and, more importantly, retain the best talent? Maybe not. According to a recent Gallup poll millennial workers, who make up a majority of today’s workforce, prioritize professional growth and developmental opportunities over glitzy benefits and free snacks.

It’s a fact that hasn’t gone unnoticed by some of today’s biggest blue-chip firms and startups alike that, in an effort to do better, are reevaluating what type of perks are offered.

For Ingrid Yu, a communications manager at Toronto-based startup Figure 1, the best way to do this is obvious: Companies need to focus less on sharing the unusual benefits (like free food) and concentrate on tracking what works best for their employees’ long-term goals. It’s a lesson her company learned on the job and has worked to maintain over the years as the employee count grew from a modest staff of five to over 50 around the world.

“Figure 1 grew significantly over the past couple of years …. maintaining our culture requires a conscientious effort, of course, but having people who embody Figure 1 values — empathy, open-mindedness, and continuous improvement — makes the job so much easier.”

The case-sharing medical startup (sometimes called the ‘Instagram for doctors’) has perfected its community building and one-on-one opportunities with executives.

Yu also believes it’s not impossible to inject startup culture into your workplaces, but that it should be done the right way. The best offices meld the best parts of traditional workplaces (clear paths for upward mobility, long-term stability) with startup culture (flexible work hours, performance bonuses) for success.

“We’ve tried to take the best of startup culture, leave the worst, and add what is uniquely our own,” she explains. “What really gives us a vibrant company culture, I think, is how valued each individual is made to feel,” she says. “We send everyone (not just senior leadership) to conferences for their professional growth, have bi-weekly one-on-ones, and do monthly lunch and learns with fascinating people from all disciplines.”

Promise Phelon couldn’t agree more. The CEO of Tap Influence, a San Francisco-based marketing company, believes that an overemphasis on company perks is detrimental to a startup’s culture.

“Of course, startups need to offer certain benefits in order to attract and retain talented and ambitious employees,” she explains to Fortune magazine. “However, it’s more important to focus on developing an enviable culture and allowing the perks to be an extension of it—not the other way around. Perks are not a replacement for a strong culture.”

At the end of the day the most important thing is to make sure there’s value added to any offerings provided to employees, Phelon says. “…it’s more important to focus on developing an enviable culture and allowing the perks to be an extension of it—not the other way around.”

Yu agrees. Ditching the extras might also end up making your company more productive in the long run. “If you’re serious about what you intend to accomplish and culture you want, you should be able to create a focused environment,” she adds.

“Cut the distractions—including the ping pong tables—and let people go at a reasonable time so they can lead their lives outside of the office. Then organize occasional activities to bring the team together outside of work, perhaps a weekly cocktail night, a run club, or whatever interests them.”

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