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The Review

Announcing DMZ’s 2023 Women of the Year

Growth

Category Archives: Blog Categories

Announcing DMZ’s 2023 Women of the Year

At the DMZ, we’re constantly inspired by the incredible women driving innovation and progress in the Canadian tech industry. That’s why we’re proud to present 2023’s DMZ Women of the Year award, recognizing inspirational women who have made remarkable contributions to the tech ecosystem.

With over 800 nominations from around the country, this year’s honourees represent diverse industries and backgrounds. From go-getting startup founders to top-notch corporate leaders and non-profit trailblazers, this year’s lineup is a true reflection of the diversity and ingenuity of Canadian women in tech.

A heartfelt congratulations to all the nominees and winners for their outstanding achievements.

Join us in honouring DMZ’s 2023 Women of the Year:

Mining a recession: how tech startups can strike gold

The reality is, being a startup founder is no longer sexy. Today’s economic climate is dramatically shifting across industries — especially in tech — from layoffs and inflation to rising interest rates and a looming recession.

We all know a recession produces a range of negative impacts. However, it also presents opportunities to revolutionize and transform for those who look. The key is to be resilient, adaptable, and innovative through changing market conditions. Think Microsoft, Airbnb, Slack, and Zoom, all hugely successful companies that started during recessions. There is no question that new problems will arise, but with that, new industries, products and services will come to life — and for an entrepreneur, that’s gold.

For a long time, a startup’s ultimate goal was to achieve unicorn status, characterized by rapid growth and high valuations. In today’s climate, operating with this mindset isn’t realistic nor sustainable — inflated company evaluations do no favours to startups, especially on the heels of a recession. Instead, companies need to embody the camel, a future-orientated animal that conserves its resources to endure harsh conditions and adapt to any environment. This concept was originally coined by venture capitalist Alex Lazarow, who encourages startups to focus on building resilience and flexibility to survive and prosper long-term.

Want to strike business gold? Here’s how to embrace the camel mindset to set your company up for long-term success.


Be bullish.

Problem: Startup originality is rare. As the number of tech businesses grows, it is increasingly more work for startups to differentiate from the competition and offer truly innovative products, services and value. A more saturated market means increased competition for funding, customers and talent, leading some companies to replicate already successful business models.

Opportunity: With a recession comes new consumer needs and new problems. Now is the time to be proactive and address these needs. Stand out to investors and tap into new customer segments with a unique offering.

  1. Look for untapped needs: Be more obsessed with the problem than the solution. Identify problems that still need to be addressed or solved effectively. Unique problems = unique solutions.
  2. Seek out diverse perspectives: Look beyond your industry and sector; connect with people with varied backgrounds and experiences to gain fresh insight.
  3. Experiment: Don’t be afraid to take calculated risks and experiment with different approaches.


Optimize your human capital.

Problem: Layoffs and financial insecurity may hit your company – a recession is the time to feed the winners and cut those who are underperforming. It’s easy for team members to feel discouraged and disconnected from a company’s mission. Your company is your community; nurturing your culture in challenging times is more important than ever.

Opportunity:

  1. Prioritize honest communication: Be transparent about your startup’s position; open communication is vital to trust. Involve all levels in finding solutions to create a shared sense of purpose and belonging.
  2. Recalibrate your team: Build the right data systems, structure and practice to improve quality assurance, program execution, and team communications. This also means a smarter team to help deliver what is needed now.
  3. Remove silos: Encourage cross-functional collaboration and create opportunities to connect through events, lunches, team-building exercises, etc. Measure success and failure as a collective.
  4. Show appreciation: Recognize and reward your team for their contributions. Boosting morale is key to culture, motivation, and productivity.


Get scrappy.

Problem: Funding has always been challenging to secure as a founder, especially with the recent boom of tech startups. Throw economic uncertainties into the mix, and you have a recipe for dry capital as investors like Venture Capitalists (VCs) and Angels become more risk-averse to investing in new startups.

Opportunity: Finesse your business strategy and get scrappy.

  1. Focus on your competitive edge: Execute a clear, well-defined value proposition that demonstrates your startup’s advantage in the market.
  2. Showcase your adaptability and leadership: Investors are interested in companies that can adapt to a changing economic environment. Highlight your leadership skills, from navigating the recession to making smart business decisions.
  3. Build relationships with investors: Establish relationships before seeking funding to understand their criteria better and increase your startup’s visibility.
  4. Consider alternative financing options: Now, many financing options are available for startups with lower barriers to entry and greater flexibility. These include crowdfunding, grants, revenue-based financing, debt financing, and incubator and accelerator programs like the DMZ.

Facing a recession as an entrepreneur can be daunting, but you don’t have to do it alone. Join a startup incubator like the DMZ and participate in a community of diverse startups, mentors, and industry experts. Access resources like office space, funding, mentorship, and networking opportunities to refine your business with expert guidance.

Check out how the DMZ can help propel your business forward, even in the most challenging times here.

Want to stay up to date on the latest tech news? Sign up for the DMZ’s Tech Talk newsletter.

What Startups Need to Know about SAFEs

Fundraising is a thrilling time for any entrepreneur, especially early-stage founders. But with it comes numerous questions and challenges – most commonly, does my startup need a valuation before I can collect investment?

A SAFE (Simple Agreement for Future Equity) is a founder-friendly financing contract for startups in early financing rounds as an alternative to a convertible note. Rather than pricing the round, companies give investors the right to receive shares at a valuation set by future equity financing. 

While equity financings trigger the SAFE to convert into equity, other triggers, such as a liquidity event or dissolution, allow investors to receive their money back in cash. This flexibility makes SAFEs a beneficial funding strategy for early-stage founders like you, who are still determining how to value their company. 

Before we dive into specifics and must-know items about SAFEs, it is important to note that SAFEs are not the only vehicle used for pre-seed fundraising. Despite SAFEs being, as the name suggests (simple), not all investors use SAFEs as investment vehicles. SAFEs are still a relatively new legal invention with fewer guarantees which may result in some apprehension in the investor community. Utilized well, SAFEs can be an alternative to the Convertible Note that is more beneficial for founders and easier to understand. This article intends to teach you how and how not to use SAFE.

Why are SAFEs an important equity fundraising option for founders?

SAFEs simplify early-stage financing by

  1. Enabling you to raise capital when your company’s value is not certain.
  2. Using a standardized form that does not require significant modification.
  3. Minimizing the need for expensive and extensive negotiations.

SAFEs are a form of equity financing: As a founder, it is important to consider how much of your company you may give up with each SAFE you enter into. This is because the rate at which a SAFE converts to equity depends on several unknown factors. For example, if a SAFE converts to shares at a low valuation/share price, then the SAFE holders may end up with more shares in the company than the founder may have anticipated. As such, you must be aware of how future equity rounds will impact your cap table. 

The number of shares a SAFE holder receives on conversion depends largely on the structure of the SAFE. A SAFE can have a valuation cap, a discount rate, both or neither. If both a discount and cap are present, a SAFE will convert under the option that provides the biggest discount, not both.

How to negotiate a valuation cap

While a SAFE is mostly standardized, one of the few negotiable terms is the valuation cap. Setting a post-money valuation cap determines the minimum level of ownership that a holder will receive at a priced round of financing. You can calculate ownership using the following formula: 

As a founder, you may strive for higher valuation caps to retain more equity. However, investors may negotiate a lower valuation cap to ensure they receive a bonus for investing early. You should strive to find a balance to keep investors incentivized while ensuring you don’t dilute your ownership more than intended.

How to negotiate a discount rate

The discount rate is another common negotiable feature of a SAFE. It gives investors a direct discount on the price per share the SAFE will ‎convert at relative to the price that the priced round investors will receive. 

The discount rate for a SAFE is generally between 75-90% (reflecting a 10-25% discount). As a founder, you will want to negotiate a lower discount to retain more ownership. If you need urgent financing, the discount may be higher as the investor will have more bargaining power. However, keep in mind that an excessively high discount on SAFEs (30%+) can dissuade potential investors from investing in future rounds because the SAFE holders may be overrepresented in the capitalization table after a priced round of financing.

How to determine the SAFE conversion price on a pre or post-money basis

When the company closes a priced round of financing, a SAFE converts into company shares for SAFE holders. The number of shares a SAFE investor is entitled to is determined based on the conversion price (the valuation cap divided by the company capitalization, i.e., the total number of shares and options). You can do this on a pre or post-money basis. 

What is the difference between a pre-money and a post-money calculation? 

  • Pre-money SAFE: the company capitalization excludes the shares that would be issued to the holders when the SAFE converts. This makes it more difficult to determine your ownership dilution as each conversion price is calculated independently. 
  • Post-money SAFE: the company capitalization includes all shares issued to holders when the SAFE converts. You will better understand your ownership dilution as all SAFEs will have converted into company shares. 

The conversion price should be the same whether you calculate it on a pre or post-money basis. It is also important to note that pre and post-money only refer to the exclusion or inclusion of the shares subject to the company’s SAFEs, not the shares subject to the equity financing trigger.

Example: Post-money vs. pre-money valuation caps

ABC Inc.’s only outstanding securities are common shares comprising $6,000,000. 

ABC Inc. wants to raise $4,000,000 through a SAFE round. 

John gives ABC Inc. $2,000,000 on a SAFE with a Post-Money Valuation Cap.

Sara gives ABC Inc. $2,000,000 on a SAFE with a Pre-Money Valuation Cap.

John’s ownership:

John’s minimum ownership of ABC Inc. will be 20% before the equity financing.

Sara’s Ownership:

Sara’s minimum ownership of ABC Inc. will not be 33% before equity financing as the pre-money valuation cap does not consider John’s or Sara’s equity in ABC Inc. once their SAFEs convert. Sara will not know what her ownership % will be when she invests in ABC Inc.

SAFEs vs convertible notes

It is also common for startups to secure pre-seed or seed funding using convertible notes. A convertible note is a short-term debt that converts into equity. Investors loan money to the company, and instead of being repaid with interest, they receive preferred shares. Like SAFEs, convertible notes may have a valuation cap and discount rate. 

A key difference between a convertible note and a SAFE is that a SAFE does not have an interest rate or a maturity date (the date the loan must be repaid if there has not been a conversion into equity). The interest that accrues on a convertible note must be repaid if the shares do not convert by the maturity date, or the interest rate can increase the number of shares the noteholder receives when the note converts.

SAFEs are not debt. Under a SAFE, the company is not obligated to repay the investment unless a liquidity event or dissolution occurs. There is no guarantee that the SAFE will convert into company shares. Therefore, with SAFEs, the pressure to repay the investment as a maturity date approaches is not a concern, as it may be with a convertible note. SAFEs provide an alternative to convertible notes when a company is averse to debt. 

Interested in discovering more on SAFEs, Convertible Notes or all things startup? Email MT>Ventures at info@mtventures.ca.

The content of this article is provided for general information purposes only and does not constitute legal or other professional advice or an opinion of any kind. Readers of this article are advised to seek specific legal advice by contacting members of MT>Ventures (or their own legal counsel) regarding any specific legal issues. Neither McCarthy Tetrault nor the DMZ warrants or guarantees the quality, accuracy or completeness of any information contained in this article. The information in this article is current as of its original date of publication but should not be relied upon as accurate, timely or fit for any particular.

Your 2023 Manifestation Guide to Founder Success

If you’re an avid social user — or even an occasional scroller — you’ve likely heard of manifestation. What is believed to have started as a Hinduism practice has now turned into a worldwide phenomenon trickling into the world of business.

So, what is manifestation? Simply put, manifestation is the practice of turning thoughts into reality. It requires you to be intentional with your emotions, beliefs, habits, and of course, actions. But it’s not as easy as it sounds.

Whether you believe in manifestation or see yourself as more of a goal-setter, there’s no denying the power of positive intent followed by disciplined action. Dreaming is one thing, but the day-to-day grind of a startup can be dark and challenging.

If you’re ready to hustle, keep reading to discover your 2023 manifestation guide to founder success.

Let your mind wander

Ever catch yourself daydreaming about your startup becoming the next big thing? What about securing a million-dollar funding round or landing your next big client? Don’t stop! Exercising your brain to get excited about the future is key to manifesting. Take a few moments each day to sink into your daydreams and discover what truly fuels your passion.

“When you’re passionate about your dreams, it doesn’t feel like work. Organize your life around your passion, turn your passion into your story and use that story to leave a legacy.” — Ahmer Rafiq, CEO, Souqh

Be intentional with your goals

How can you map your aspirations? Goal-setting looks different for everyone — but whether you create a detailed Excel sheet, draw up a mind map, or jot down notes in your journal, being intentional is key. Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) to achieve your desired outcome, and don’t forget to stay disciplined.

Fail quickly, learn fast

As a founder, there’s no question you’re going to fail — we all do! While it may seem like the end of the world, failure truly is the secret ingredient to success. Think of failure as a tool that helps uncover next steps by telling us exactly what’s working and what’s not. After all, Yin doesn’t exist without Yang.

“With every failure, I’m one step closer to success.” — Kelly Emery, Founder & CEO, Troop

Stay positive

Turn “I wish” phrases to “let’s do it” and “what if I fail?” to “when I succeed.” Focusing on the negative is easy, especially as a founder who inevitably hits what feels like every bump in the road. When you catch yourself drifting to that place of negativity, shift your mindset to practice gratitude and confidence. There’s nothing more powerful than believing in yourself and your business.

“Success is not defined by the end result – within every initiative, you will find an opportunity to grow, to learn and to push yourself one step closer to your goals and your success.” — Ahmer Rafiq, CEO, Souqh

Put yourself in the driver’s seat

Be accountable and disciplined. Of course, the most essential practice in manifestation is action. Joining an incubator like the DMZ helps hold founders like you accountable to your goals and provides a playbook to put dreams into action. Take ownership. You got this.

“I meditate daily, allocate time for sales calls, and have regular touch points with advisors who hold me accountable.” — Kelly Emery, Founder & CEO, Troop

 

Can you really manifest your startup dreams? Try it.

If you’re looking for a sign to join the DMZ, this is it. Check out our programs here.

Your golden ticket to business success: customer relationships

As an early-stage founder, it’s all about your customers. Want to create a unique product? Looking to catalyze your startup? Ready to soar above the competition? Strong customer relationships are your golden ticket to business success.

Think customer values, needs, and wants. Is your product or service truly hitting the mark? There’s no one better to ask than your customers. Establishing relationships with users is a key competitive advantage — from real-time suggestions and feedback to brand advocacy and word-of-mouth marketing.

But it doesn’t stop there; the benefit goes both ways. Organizations working with early-stage startups get access to innovative products and services catered to their specific needs. Agile startups move fast, and recommendations are met swiftly.

It’s a win-win! 

We sat down with Leonard Ivey, Co-Founder of Softdrive (DMZ Incubator ‘23) and Michael Robinson, Chief Technology Officer at The Plus Group, to discover how they harness the power of relationships to drive business innovation and success.


Leonard, what inspired you to found Softdrive?


My professional career started in the architectural engineering construction industry (AEC). I held various roles at several companies within the AEC industry. 

There was a common theme at all of these organizations: the computer experience I had or the computer solutions I was given were not adequate for me to be productive in my day. Unfortunately, anytime I asked for a computer upgrade, IT responded with, ‘We don’t have the budget’ or ‘We’re stuck within a three-year provisioning cycle,’ leaving me unproductive and frustrated. This wasn’t IT’s fault, it was just the reality.

Alan Daniels [Softdrive’s Co-Founder] and I chatted about computer issues at our jobs and how we could improve the experience. We brainstormed and looked at the incumbents in the space but couldn’t find an adequate solution for the experience or price, so we built Softdrive in 2019.


Michael, what intrigued you about working with an early-stage startup? 


At The Plus Group, we enable staff to work from anywhere. A couple of years ago, we were looking into VDI [Virtual Desktop Infrastructure] software, previously called Remote Desktop. Over the years, I would test different VDIs, but I never found a solution where I could feel the difference. 

A year into the pandemic, Leonard approached us. We tested their software, and although it was very new, it was fast. 

They proposed a partnership where we would test their software and give feedback. Of course, there were kinks, but Softdrive always keeps improving. We’ve rolled out Softdrive to two architects, and now we’ve begun rolling it out to other companies in our portfolio. They love it.


Leonard, what are the benefits of working so closely with a customer? 


Our relationship has evolved to where The Plus Group directly influences and advises our roadmap. Michael is easy to chat with and the nicest individual, but he’s pretty no-bulls**t. Having a CTO as a resource that we can tap into who’s also your customer is awesome. It’s the best of both worlds. It’s very much a partnership.


Michael, how does working with tech startups drive innovation in your organization?


The Plus Group is one of the big three in architecture for residential design. We’re a forward-thinking company constantly pushing the boundaries of where we can take technology. When the COVID-19 pandemic hit, we transitioned everyone to virtual seamlessly within 12 hours. You should always try new things and position yourself to take on anything.

We had a problem with an architect who couldn’t open a large file. With Softdrive, we took the load time from 12 minutes to just 30 seconds. He told me it saved him time from working on the weekend. The savings are significant.

Being able to log in anywhere, do anything, and pick up right where you left off without having a physical computer is the future.

“At the beginning of your entrepreneurial journey,
your customers are everything.”
– Leonard Ivey, Co-Founder, Softdrive

Leonard, how do you grow and foster your customer relationships? 


At the beginning of your entrepreneurial journey, your customers are everything. You have to learn from them and treat them as if they are royalty. Some things may give you pause and think, is this better for the organization, or is this just a customized feature that will only help them?

Besides that brief pause, you must listen and work with your customers. Otherwise, your organization will end up like any other enterprise product. 

Try to touch base with your customers frequently without annoying them. Have as many open channels of communication as possible — phone, text or slack channels — and always be sure to get back to them immediately. They are the lifeblood of your organization, treat them as such and give them the best possible experience.

Softdrive is a cloud pc software redefining the personal computer. They leverage the power of cloud computing and fast internet speed to stream a computer to any device. Check it out >

The Plus Group combines digital marketing with architectural design and real estate software to revolutionize the real estate industry. Learn more > 


Looking to access customers, capital and community?
 Discover how the DMZ can help you to uncover your golden ticket to business success.

DMZ’s Year in review: Coffee, capital and community

After an eventful 2022, the DMZ is taking a step back to appreciate all we’ve accomplished this year alongside our community and supporters — from onboarding startups to launching new programming and international expansion.

Scroll and reminisce with us!
Note: These are stats as of November 1, 2022.

Our coffee machine is one of the most popular amenities at the DMZ! It’s clearly a community favourite, with an estimated 10,438 coffees made in 2022.

Up, up, up, and away — startup fundraising numbers surged to a whopping $258,672,261 this year!


That’s right — six DMZ companies were acquired in 2022 (Sensibill, Gridcure, GrowthGenuis, InkBox, Fortuna, OnCall), and three acquisitions were made by DMZ companies: Singlekey acquired Naborly, Manzil acquired Muslim Will, and Daylight Automation (formerly known as FormHero) acquired Proof Data Technology.

Start spreading the news! In October 2022, The DMZ re-opened in New York City — a tech ecosystem valued at $147 billion — to continue empowering the next generation of global startups.

Let’s network! In 2022, the DMZ brought together over 1500 attendees in 40+ events in the tech ecosystem.

Our community had a ton of media traction over the past year. The DMZ had 2.39K+ features in the media, and our DMZ startups had an enormous media presence with 36k+ highlights.

Startups come and go at the DMZ, but they always leave an imprint in our community. This year, 357 startups graduated from DMZ programs, including Startup Certified (38 students), Basecamp (22 companies), NEP (27 companies), Launchpad (86 students), Incubator (8 companies), AMEX Blueprint (100 companies), Pre-Incubator (45 companies) and BIP Connections (31 companies).

The DMZ stays busy! This year, we ran programming for multiple existing programs: BIP Social Impact Stream fuelled by Unilever Canada, Black Innovation Connections with Dream Legacy Foundation, Launchpad for Entrepreneurs powered by Desjardins and AMEX Blueprint powered by the DMZ.

In addition, we housed the launch of the Newcomer Entrepreneurship Program (NEP) — a virtual ideation program sponsored by the Future Skills Centre and media sponsored by Canadian Business that helps Canadian newcomers develop startup fundamentals. We also partnered with Toronto-based venture capital firm GroundBreak Ventures to launch our PropTech stream as part of our incubator program to help high-potential PropTech startups transform the real estate landscape.

There’s a reason we’re known as a world-leading tech incubator. This year we received over 812 global applications. We’ve still got it.

What a year! Want to take part in 2023’s stats? Discover the DMZ and our programming here. Don’t forget to sign up for our newsletter to get the latest tech news, updates, and special offers.

Hear from Roadmunk’s Co-Founder & CEO, Latif Nanji, on his rollercoaster ride from emergence to exit

Latif Nanji, Co-Founder and CEO of SaaS platform Roadmunk, connects the dots of his entrepreneurial journey at the DMZ’s Founder Dinner, uncovering his rollercoaster ride from emergence to exit.

Founded in 2012, Roadmunk is product management software that solves how product innovators build and communicate their strategy. Roadmunk has an impressive track record, from being listed as one of Deloitte’s Technology Fast 50 and their acquisition by Tempo in 2021 to serving over 3,000+ customers, including Amazon, Visa, Nike, Adobe and Morgan Stanley, to name a few.

Latif’s history is also not one to miss. Before Roadmunk, he co-founded several companies, including Pokerspace, an online social network for poker players, and Pragmatic CEO, a Toronto meet-up group for tech entrepreneurs. He also spent five years as a Product Manager at Miovision, working on intelligent traffic infrastructure, where he developed his passion for helping product managers build the right things for customers. Latif enjoys biohacking, rock climbing, scuba diving and angel investing in his spare time.

Looking for inspiration to build the next big thing? Check out Latif’s insights on his rollercoaster ride from emergence to exit from our latest DMZ Founder Dinner – an event series designed to bring DMZ’s community together for an evening of food, drinks and connections. ​​Watch Latif’s full founder talk below, or keep reading, to discover his top tips for being a successful entrepreneur and building an acquirable business.  

Go team!

“One of the early things I instantiated in the business was a core value called ‘Start with empathy.’ It was a family-like core value, and I thought it was a great idea.

Eventually, I realized that the mentality I had was one of protectionism — a high empathy and high loyalty culture. There’s nothing wrong with these values, but as an investor, I want to know if you are going to make the hard decisions.

Sometimes the teams need to change their structure or formation, just like they do in a sports team, to get to the outcome. If you want to level up through the divisions in soccer, you are going to different players as you progress. It’s not that you can’t thank the players before, but the new ones have to come in.”

The secret to reliable hiring: homework

“There were a few key things we did to fix our ongoing issue of short-lived new hires:

  • Anyone who walked through our doors looking to be hired was assigned homework on neutral ground that had nothing to do with our company or product.
  • This homework was assigned in an open-ended exercise that allowed us to have a dialogue and observe how responsive a potential hire is, how they write emails and how they ask questions.
  • We invited team members from other departments to sit in on meetings and presentations to get a chance to spar with candidates and provide feedback. This was the single most important thing we did when hiring in the early stages of the business.“ 

Students don’t interview the teacher

“We had to hire a software architect in 2020. I interviewed him, and I thought he was great, but I didn’t think he was that impressive from a cultural perspective.

I had my two top senior engineers interview him, and they came back to me and said, ‘We don’t think he’s the right fit.’

My COO walks in, and he asks us what we were doing. I said, ‘We’re interviewing.’ He said, ‘No, you’re not; students don’t interview the teacher.’

It was a simple concept, but it felt like a hammer hitting me in the head. So, we brought in the VP of Platform at Ritual and two external CTOs, who gave him a test on how to scale Google Drive. They came back with a report and said, ‘If you don’t hire him, we will.’ 

This was a great lesson in making sure not just other people that feel like they’re more senior, but people that have experience in the domain that understand your business and your business needs, are part of that process.” 

The key to winning the valuation game is pacing

“The problem isn’t with raising a little bit more money; it’s when you get further down the valuation trap.

If you raise five, six, seven million bucks when you only need  $1m, your post-money is maybe between $30 to $35 million instead of $5-10m. That means in the next 24 to 36 months or less, you’re going to grow >$30 million in valuation. That’s where things get really complicated. Going incrementally at a reasonable pace is how I think the best startups function before they see some version of a breakout growth path.”

Hear from Roadmunk’s Co-Founder & CEO, Latif Nanji, on his rollercoaster ride from emergence to exit

Want a front-row seat at the next DMZ Founder Dinner to hear from other inspiring founders? Apply now to join our next Incubator cohort at dmz.to/incubator.

 

Sign up for our Tech Talk newsletter to get the latest tech news, updates, and special offers.

Introducing the DMZ’s newest Pre-Incubator cohort

Our newest Pre-Incubator cohort is in full swing. The DMZ is thrilled to present 16 tech companies hand-selected to take their businesses to the next level. For the next 16 weeks, the DMZ will help these founders validate their business idea, establish a minimum viable product and build a roadmap for implementation to launch their startup.

Our Pre-Incubator founders participate in peer-to-peer sessions, founder roundtables and expert-led workshops, receive 80+ membership benefits valued at $470,000+, have one-on-one support from our DMZ Program Leads and much more.

Keep reading and join us in welcoming our newest batch of cutting-edge companies!

Introducing our Winter ‘23 Pre-Incubator cohort:

Ace It
Ace It is an Edtech software company based out of Toronto focused on simplifying the learning experience for students using an ecosystem that distributes user-generated content to leverage learning and increase engagement.

ASKaFOX
ASKaFOX is a France-based startup helping manufacturers find suppliers efficiently via an NLP-powered search engine and experts-assigned marketplace. They are rebuilding a more agile, resilient global supply chain that benefits SMEs.

Aversa
Women Founders and Black Innovation streams
Aversa is a robust platform for collaborative care between patients and specialists focusing on inclusivity and delivering timely, holistic, preventative and accurate information.

Better Resto
Better Resto is a no-code e-commerce builder for restaurants to accept online orders for pick-up and delivery using third-party delivery companies such as Uber Eats and DoorDash.

Connected Community
Women Founders stream
Connected Community has built the first fully integrated Real Estate Management software, making it easier for different teams to share information and drastically reduce implementation costs.

Docere
Docere is an all-in-one integrated telemedicine platform that makes the interaction between family doctors and patients straightforward through self-health checkups to 3D Animations.

Flowjin
Women Founders stream
Flowjin is an AI clip generator that finds the best highlights from podcast episodes and automatically creates videos.

fuse FUSE
Black Innovation Programs stream
FUSE aims to solve problems at the intersection of video-conferencing and collaboration in educational institutions. It eliminates reliance on multiple applications for different purposes and improves collaboration.

Guhuza
Guhuza is a full-service recruiting platform unlike anything on the market. By eliminating steps in the hiring process, Guhuza makes it possible for employers to interview candidates live within minutes of inputting their job descriptions into the platform.

ooomaker logo
OOOMaker
OOOMaker is the world’s first all-in-one out-of-office management platform that resolves work-life balance challenges through powerful workflows and integration.

PxP
Women Founders stream
PxP’s crowd-powered publishing platform gives authors all they need to grow and harness the power of their fanbase, bring their IP to its full potential, and build a successful business through a gamified social reading experience.

StrAIberry
Women Founders stream
StrAIberry is a multi-platform app developed to monitor an individual’s oral hygiene. Users can do check-ups, while organizations, insurers, and dentists can monitor and manage treatments, insurance claims and more.

summationsSummations
Women Founders stream
Summations is a research-focused educational content provider that transforms academic journal articles into instructional content for college and university students using NLP-driven summarization.

Tinga
Tinga is a platform that delivers personalized nutrition in one convenient location, solving the translation gap between diet aspirations and retailers.

Untangle Money
Women Founders stream
Untangle Money aims to close the financial security gap by helping women take control of their “now money” and “future money” with affordable products and services made specifically for women.

vidBoard
vidBoard is an AI-powered video platform that converts text to human-led videos without the need to visit a studio. Human presenters are created by transforming a human picture into a talking avatar.


Are you an early-stage tech founder interested in building your business? Discover more about our Pre-Incubator program and apply to our next cohort here.

Introducing the DMZ’s newest Incubator cohort

The DMZ is proud to announce our newest Incubator cohort. Out of hundreds of applications from around the world, we’ve hand-selected 15 tech companies to join us for 18 months to help them execute their go-to-market strategy, acquire lighthouse customers, gain media exposure, explore global expansion, prepare for the next round of funding, and beyond. This competitive program is for venture-backable pre-seed and seed-stage startups that have a full-time founder, early traction, and proven product-market fit.

Startups accepted into the program receive up to $25,000 in grant funding, dedicated office space in the heart of downtown Toronto, 60+ hours of one-on-one mentorship time from in-house subject matter experts, support with fundraising strategies, and introductions to investors and customers.

New this cohort, six companies were selected to join the Incubator’s PropTech stream, giving them specialized industry programming developed in partnership with GroundBreak Ventures.

Keep reading to learn how these high-impact startups are transforming the tech space.

Introducing our Spring ‘24 Incubator cohort:

Datz Solutions LogoDatz Solutions is Canada’s only complete, connected brokerage operating system. Their platform streamlines and automates key workflows, providing full transaction management, trust accounting, and integrated payments.

Formaloo logo

Formaloo is a no-code collaboration platform that helps businesses create custom data-driven business applications and internal tools, automate their processes and engage their audience.
Iluminai
Ilumin.ai
is an early-stage RegTech company focused on the Real Estate market. They provide automated PCMLTFA compliance for Real Estate Agents and Brokers through an advanced KYC 2.0 solution.

Kaitongo logo

Kaitongo is an AI+Human in the loop platform that helps B2B sales teams on their journey to becoming Trusted Advisers.

Let's logoLet’s is an online tool that empowers skilled influencers with valuable content and a fan base to design themed group trips, then market, sell and manage them.

Manr logo

Manr is an online platform that facilitates the buying and selling of real estate – without real estate agents. Manr is a seamless service that helps to simplify the process of buying and selling real estate while helping save tens of thousands of dollars for users.

Mr. Turing logoMister Turing is an AI no-code platform that allows companies to train artificial intelligence to search text-based documents. From manuals to contracts, Mr. Turing provides answers to complex questions in seconds without having to be pre-registered.

Oppos logo

Oppos is a RegAI, a natural language processing (NLP) AI survey response tool that saves companies time and effort by answering security surveys in an automated, accurate and complete manner.

proptexx logo

Proptexx is a computer Vision AI image enhancement solution delivering value to agents and brokerages by improving imagery quality whilst opening the door toward property intelligence.

Leasey.AI is a SaaS solution designed to automate and optimize the management of a real estate portfolio with minimal human intervention.

SiteMax logo

SiteMax is a full Construction Management software solution that has generated millions of daily logs, safety reports, photo records, time entries and more, all over the world.Souqh logoSouqh is Canada’s only all-in-one real estate and home services marketplace, providing technology and services to help service professionals deliver unparalleled client experiences. Souqh is a one-stop shop experience for home buyers/owners looking to connect and transact with real estate and home services professionals – all in one place.

Structure plus logo

Structure Plus is an AI startup in ConstructionTech that saves money and time for construction firms by optimizing their building structures. Their AI-powered technology allows users to optimize the building’s structural design, resulting in fewer materials such as concrete and steel, ultimately leading to millions of dollars in savings annually.

Troop logo

Troop is a social impact tech platform for SMBs that engages employees monthly, letting them vote on where their company’s social impact dollars will be allocated. Troop allows businesses to meet the social responsibility demands of employees and customers.

Zewallet logo

Zewallet is a QR-based payments platform that allows customers to scan a QR code to tip, split, and pay their bill at the end of a meal. Zewallet saves time and money for both merchants and customers at restaurants, bars, cafes, and retail stores.  


Get to know more about our Spring ’24 cohort of startups by visiting DMZ’s Current Startups page. Are you an early-stage tech founder interested in growing your business? Discover how DMZ’s Incubator can help
here

It’s time to elevate your social (impact) game

To celebrate our women-identifying founders, we’ve put together ‘On Wednesdays, we startup’, a blog series dedicated to positioning women founders centre stage to acknowledge their work, complexities and wins!

We hope to push women-founder stories forward and share lessons learned and insights for other aspiring women entrepreneurs.

For this week’s feature, we handed the reins to Kelly Emery, the Founder of Troop and expert in startup development, to speak to social impact and what startups can do to not only add it to their business models but also elevate their social impact game.

Guest blog: By Kelly Emery, Founder of Troop

When a company helps the community they work in, people take notice. From clients to customers and current employees to prospective talent, social impact initiatives make people feel good about being a part of an organization that does good.

It gives people that warm and fuzzy feeling.

I’m not going to BS you — when times are good, it’s easy to give back and when times are difficult, it’s not. However, when times are tough social impact initiatives are needed most and your employees and customers take notice of how your organization responds to pressing needs in society.

Turn towards social impact initiatives, not away

No doubt, you’ve heard the saying, ‘when the going gets tough, the tough get going.’ During uncertain times, companies that choose to step up to help are the ones that are set apart. Businesses that engage in social impact initiatives are the type of purpose-driven organizations employees and customers want to align with, especially as we live in a post-pandemic world.

Oodles of research has been done on the topic and I’ve highlighted some in the Troop Guide to Social Impact. For example, studies have shown: 

  • Purpose-driven companies have 40% higher levels of talent retention than their competitors.
  • 88% of employees say their job is more fulfilling when they can make a positive impact on social and environmental issues.
  • 66% of consumers would switch from a product they normally buy to a similar one by a purpose-driven company.

All this is to say — now is the time to ignite a social impact program, if your company doesn’t already have one, or double down on any current ones.

Make a greater impact with social impact

Amp up your organization’s impact by engaging your employees in new and interactive ways. Did you know that:

  •  78% of employees would work for a business if it sought their input into the charitable causes it supports
  • 80% of employees are likely to provide input into the organizations a business donates to if given the opportunity

Employees want to do good at work, and for SMBs looking to make this happen, it’s not always easy to know where to start. Enter Troop.

Troop is a technology-based solution that brings together businesses and their staff with local charities and non-profits. It gives your team a voice in how your company can best help your community with a plug-and-play solution that’s easy to implement and requires minimal ongoing management. 

So how does it work?

Each month your employees receive a curated list of vetted needs in the community and will pick the one that resonates with them most. Based on votes, Troop fulfills the selected need and provides a follow-up so they can see and feel the difference being made in the lives of the people they’ve helped.

Ready to elevate your social impact and do good with Troop? Download our Ultimate Guide to Social Impact, visit the Troop website, or connect with me via LinkedIn for more information.

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