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Startup culture post-pandemic: What’s changed, and why we’re excited

Hear from founders at the DMZ and Entrepreneur First about how the pandemic influenced the startup world, and what the future of business and work looks like moving into our new post-pandemic norm


The pandemic transformed entrepreneurship and the professional work environment as we know it.

But now as restrictions lift and the world shifts into its “new normal”, we’re coming into a clearer vision for the future of work. That certainty brings a huge sigh of relief to many founders, and they’re excited to hit the ground running. Entrepreneurs, by nature, need to be able to connect in a physical presence – that’s ultimately how the world’s greatest innovations come to be.

Four founders at various stages of startup growth reflect on their experiences as entrepreneurs over the last couple of years and share why going back to the office is helping them grow and evolve their startups’ working styles.

three startup founders sitting at the DMZ in a meeting looking at a laptop

The pandemic spurred a wave of first-time entrepreneurs

A new study this past June revealed that one in five Canadian entrepreneurs started their business within the past year. Those who started their business during the pandemic did so due to reasons like having more spare time, financial pressures from the pandemic, and being laid off.

entrepreneur first logoThe desire to create impact through entrepreneurship rather than travel a more traditional career path resonated with Grigoriy Kimaev, a Ph.D. graduate. His interest in entrepreneurship piqued further when he heard about Entrepreneur First (EF), a talent investor that runs cohorts in six cities across the globe with a location in Toronto as of last year. 

Fast forward to this year, Grigoriy is now a Founder-in-Residence in EF’s second cohort, following through on his entrepreneurial ambitions.

Grigoriy credits his desire to build a business to the profound societal change brought on by the pandemic. “People and companies were far more eager for change during the height of the pandemic than in low-stress times… I felt I’d hate myself if I didn’t try to build a venture,” Grigoriy said. 

Despite the uncertainty of the pandemic, Grigory was excited to embark on the entrepreneurial journey at EF with like-minded people who were equally ambitious and ready to build.

Back to environments that spark innovation and productivity

Those who became entrepreneurs during the pandemic had a unique experience. While many had more spare time to devote towards building a business, remote work and isolation had their disadvantages. For one, entrepreneurship can be a lonely endeavour. But beyond that, building a startup in the early stages requires collaboration, networking, and access to mentors. 

Furthermore, it’s no easy feat for small teams to be productive in a virtual arrangement, especially when they’re new. Some aspects of running a business simply can’t be replicated in a remote setting. Building team spirit, forming peer-to-peer connections, and managing people in general can pose challenges when done virtually, and that’s why so many startups founders have eagerly awaited a return to normalcy. 

headshots of founders from entrepreneur first toronto
This year, MaRS became EF Toronto’s home. For Grigory, the atmosphere of the office has helped him feel recharged, being surrounded by enthusiastic and motivated fellow founders. Grigory describes it as a “spirit of innovation” that’s immediately felt after passing through EF’s doors. If you’ve got a great business idea and you’re ready to find a co-founder like Grigory, Entrepreneur First is currently accepting applications for their next cohort until December 12. 

 

Working IRL (in real life) with your team is essential when growing a company from the ground up

Like Entrepreneur First, the DMZ was eager to welcome founders back this fall after nearly a year and a half of being closed, and DMZ founders have also felt the immense benefits of being able to work on their startups, alongside their teams and other founders, in a physical presence.

Two Co-founders, Sarah Rennick and Cherry Xu, had been living three time zones apart when building and launching their company Alli during the pandemic, Sarah in Toronto and Cherry in Vancouver. Once the DMZ re-opened, Cherry hopped on a plane and made the trek across the country to finally be able to work with Sarah face-to-face.

“I wanted to work with Sarah in person and be able to meet the broader DMZ community,” explains Cherry. “It’s always exciting to meet others who are risking so much to pursue their passion.” 

Cherry adds that her move has helped productivity and having a sense of connection with others. “Working in the office is conducive to not only productivity, but it helps me mentally as well. Zoom can be draining and the human connection gets missed. Meetings are a lot more enjoyable in person.”

“Try as you might, organic conversations that happen in the office just don’t happen the same via scheduled calls!” Sarah adds.

One founder who decided to adopt a hybrid work model is Leonard Ivey, Founder of Softdrive. “Our team sees value in both the remote and in-person working environments,” explains Leonard, who was eager to start working in the DMZ space on a regular basis upon its re-opening this fall. 

founders sitting at desk pods working in the DMZ
“The DMZ’s atmosphere lends to increased productivity in many ways for the team, and communication is a lot easier when you’re a small team in a startup that’s growing rapidly. But as we expand our team at Softdrive, we also want to enable remote work and empower our team with a flexible work model.”

Creating smart co-working solutions that work 

Nimbus Learning, Mero Technologies and SingleKey met during their time at DMZ’s Incubator back in 2019. This past summer, the three companies made a decision to split co-working space as they came back to the office with their teams. William Liu, a Co-founder and the CEO of Nimbus Learning, shares how it’s been a game-changer in helping each startup thrive.

“Obviously, there are the cost benefits. Rent is quite a bit more affordable when you have three companies splitting the cost of the office space,” William explains. “Beyond that, I’ve seen growth happen amongst all employees of the three companies that share the space.” 

He also points out that working in the same space with other like-minded individuals promotes knowledge sharing. “Our teams – sales, client success, and marketing –  share ideas, processes, tools, and strategies with their counterparts at the other companies,” says William. He mentions that having late-night conversations with the founders of the other two companies has been tremendously helpful and an opportunity to share insights. 

four founders around a table talking at the dmz
“I think it’s a perfect setup for any startup that’s not quite ready to have their own dedicated space, but still wants a co-working space that’s cozier than something like a WeWork,” he adds.

At the end of the day, founders know that a certain kind of magic happens in a startup environment that can’t be experienced through a computer screen. 

The DMZ has welcomed founders back to the space, and we’re ecstatic to say the least. Truly, there’s nothing like watching our founders build connections, reach milestones, and hit new levels of success, especially in person. We’ve now introduced a hybrid model, giving founders the flexibility to access the DMZ’s programming both in person and virtually. 

If you’re a tech founder ready to validate your business model, raise your first round of funding, and scale your startup, learn how DMZ’s Incubator can help.

If you’ve got a great business idea and you’re ready to find a co-founder, Entrepreneur First is the place to meet your match and hit the ground running. Don’t miss the chance to apply for Entrepreneur First Toronto’s third cohort. Applications are open until December 12, 2022. 

Winners announced for the DMZ and Penny Appeal Canada’s Hack Against Hate

Find out more about the teams of young Canadians who took home a collective $20,000 in cash prizes to further pursue their business ideas in the Hack Against Hate Challenge


There’s been a sharp rise in hate crimes across Canada these past few years, and it’s time to put a stop to it. In fact, Canada has
seen a record high in police-reported hate crimes since 2009.

As Canadians, we tend to think our country doesn’t have these sorts of issues – but we must recognize the shortcomings in our systems, and collaboratively work together to develop solutions that mitigate hate in an effort to make our world a more safe, inclusive, and happy place to live.

In the wake of the rising number of hate crimes, the DMZ and Penny Appeal Canada teamed up to launch Hack Against Hate.hack against hate graphic The 4-day national competition took place between November 23rd and 26th and challenged young Canadians to brainstorm and build a prototype for a digital solution that combats hate crimes. At the end of the Hack Against Hate competition, a panel of judges picked the top 4 teams to each receive $5,000 in cash prizes.

The hackathon kicked off with 40+ teams. Each team went through professional training and mentorship on building and pitching a tech solution. Participants received hands-on support to ideate and build innovative anti-hate tech solutions and took part in expert-led workshops on design thinking, product development, UX/UI, customer discovery, pitching, and more.

Last Friday, the DMZ and Penny Appeal held the finals where the winners presented their solutions. The finals were open to the public and featured speakers from the DMZ and Penny Appeal Canada, as well as keynote speaker Nabeela Ixtabalan, the Executive VP of People and Corporate Affairs for Walmart Canada.

Naveed Tagari, Programs Specialist at the DMZ, and Nabeela Ixtabalan, Executive VP of People and Corporate Affairs at Walmart Canada

The DMZ awarded $20,000 in funding to help teams kick-start their solutions. While all of our winning teams were comprised of high school students, their solutions to put a stop to hate crimes were anything but juvenile. 

Check out the winning teams!

PROtectABot

Team Members: Arya Peruma, Harshul Gupta, and Peter Lee

PROtectABot is an AI-powered bot that filters hatred and educates users on harmful content on social networking platforms. 

“Discord is a very popular social networking app that has over 150 million monthly users. However, it does not have built-in or external systems to prevent hatred from spreading,” highlighted Arya.

“Discord is a very popular social networking app that has over 150 million monthly users. However, it does not have built-in or external systems to prevent hatred from spreading.”

Harshul explained how Discord played a large role in the deadly 2017 Charlottesville protests, as it was used to coordinate logistics and encourage violence for the rally. “Though at the time Discord cracked down on hate crimes, there is no real-time personalized moderation in Discord, which is exactly what we were hoping to tackle with this project.”

Social media icons

Pridtect

Team Members: Harsehaj Dhami and Samantha Ouyang

Pridect is a solution working to ensure pride parades are safe spaces. The app uses safe zone mapping and distress signalling. 

Haresehaj highlighted the rise in hate crimes at pride parades, and how some members of the LGBTQ+ community are left feeling scared to attend.  “So many different people from different backgrounds come together to unite for the pride they have for themselves. But it can be dangerous. Hate crimes at pride parades are at an all-time high.” 

“There is no tangible solution currently that is working to improve safety at pride parades. But we want to change that with our app. Parade-goers and organizers will now be able to obtain the utmost safety.”

“There is no tangible solution currently that is working to improve safety at pride parades. But we want to change that with our app. Parade goers and organizers will now be able to obtain the utmost safety.”

Specula

Team Members: Adam Omarali, Eamonn Lay, Colin Hill, and Navid Farkhondehpay

Specula is working to make people aware of racial biases before they post on social media platforms to reduce harmful psychological effects to others.

“Race is one of the biggest biases that lead people to commit hate crimes, and physical hate crimes are way more prevalent than online crimes,” explained Adam

Adam also spoke to how a lot of physical hate crimes today are actually driven by psychological bias. “Our explicit and implicit biases are shaped by the media. They impact how we view things. At some point, if you can express hate, these biases can come out in physical crimes.”

A man holding a sign at a rally that says, 'hate is a virus'.

Unhate

Team Members: Gabriel Bernal, Ryan Chan, Aryan Jha, Yelim Kim

Unhate is an AI tool that helps detect hate speech online and can be integrated into consumer apps and educational services.  

Gabriel spoke to the rise of hate speech and its unfortunate prevalence online around the world. 

“The internet was supposed to be something that would connect the world, but instead it’s leading some people to their death. This is exactly why we felt compelled to solve this problem.”

Unhate leverages over 100,000 categorized real tweets to train its AI models, allowing it to be extremely accurate with its services.

“The internet was supposed to be something that would connect the world, but instead it’s leading some people to their death. This is exactly why we felt compelled to solve this problem.”

Itching to transform your innovative idea into a real-life solution? Follow the DMZ on Instagram and Twitter for announcements on future hackathons!

Public relations 101: Our top 4 tips for success

The DMZ’s top 4 insider tricks for startup public relations success


Public relations (also known as PR) is a vital component for growth in any startup. PR helps you define your company’s narrative for the world by putting a spotlight on what your business provides as well as your success stories. 

For startups, good PR can drive brand awareness, put your name out in front of potential investors and partners, and help you become an industry leader.

Crafting a successful public relations strategy does not happen overnight. Laying the groundwork for a successful PR campaign takes time and love, which is why the DMZ is here to provide you with 4 of our go-to tips for PR success!

 

A startup founder working on PR

 

Ensure your brand and online assets are up to par

Before engaging with the media, ensure your startup is ready to show the best version of itself. That starts with an optimized website that effectively communicates who you are and what it is that you do. It is also important that your company’s social media features engaging content that is appropriate for your target audiences. 

Ask yourself, “Do I have a professional and clean website?” “Do my readers walk away with content that is worth the time they spent reading it?” Crafting a narrative for your brand at an early stage will elevate your media outreach efforts in the future.

public relations newspaper


Maintain a pulse on your industry

Media monitoring is an important part of managing how you, your competitors and/or your industry is being portrayed in the media. Google Alerts is a great free resource to scan the media for recent news and updates in your specific industry. This is one way to easily stay on top of conversations or advancements taking place in your field

Pro Tip: Add your company’s name, key updates you want to follow, and a few relevant competitors, to your Google Alerts.

If you’re setting up alerts for a health tech company, you can include relevant keywords. For example, try using ‘virtual health + Canada’, ‘e-health + Canada’, ‘digital health + launch + Canada’ , ‘competitor 1’, ‘competitor 2’  to keep an eye on industry updates and competitor milestones.

Twitter is also a great channel to monitor since most journalists are very active on Twitter. Not only do journalists amplify their own content, but they are connected to the topics and community that they cover. Take your media list one step further by following your target journalists on Twitter to monitor their content.

Make your media announcements meaningful

Have a story you want to share with the media? This is where media pitching comes in. A media pitch is an attempt to get a journalist or media outlet interested in your announcement so that they decide to cover it. Media outreach is traditionally done via email, but nowadays you can reach out to journalists via social media as well.

Ensure your announcement is newsworthy. Ask yourself these questions before you even begin to think about pitching to the media:

  • What makes my news actually newsworthy? How does it stand out from what competitors are putting out there?
  • Is my news presented in an exciting way that people will get people interested?
  • What’s a timely or enticing narrative you can tie into your announcement to elevate its attractiveness?

A startup team brainstorming PR

Be purposeful about crafting your media pitch

When it comes to media pitching, try to pitch journalists with a background in your sector. In the industry, this is called pitching to journalists with relevant ‘beats’. 

Avoid spraying your announcement to all journalists from major outlets. It’s important for you to take the time to research journalists who are writing about your beat and provide them with new perspectives or advancements in the space.  

Further, avoid attaching additional documents — unless absolutely necessary —within your pitch email. The less the journalist has to click through, the better. 

Never underestimate the power of your networks; remember to leverage them when amplifying an announcement. Provide your partners with the tools and assets they need to amplify the announcement, like social media sample posts, key messages, graphics, etc.

woman working on PR strategy
Final considerations

When looking at public relations as a strategy for your startup, ask yourself, “What is my goal in gaining PR?” Is PR a vital component of your growth because it can lead to more customers in your funnel, or are you viewing media exposure as a vanity metric? 

Oftentimes, founders look at media coverage as a silver bullet for non-related issues they may face:

  • An article in a major publication will help us acquire investment 
  • Having more “As seen on” logos on our website will help us close deals 
  • My competitors are featured in the news, so I should be too 

This is not PR as a core strategy, but the need for PR driven by fear: fear of not getting investment, losing deals, or dragging behind your competition. This is often why most startups’ PR efforts fail because it is not viewed as a means to an end, but the end goal itself. 

Understand that if you are looking at PR as a strategic objective, you are committing to focusing on it just as you would if you were to begin fundraising, hiring, or growth. Part-time focus will give your startup part-time results.

 

Looking for more PR or marketing support? Check out our programs for more insights into the support we provide our founders.

These social impact startups are changing the world for the better

Introducing the Black Innovation Program Social Impact Stream and its inaugural cohort of startups


Social entrepreneurship has become a rapidly-growing approach to business, and for a good reason – social entrepreneurs are pioneers focused on tackling some of the world’s biggest societal issues. 

Together, Unilever Canada and the DMZ have launched the Black Innovation Program’s (BIP) Social Impact Stream: a 6-month business incubator program designed to support Black entrepreneurs with a social mission. The program allows entrepreneurs to tap into lucrative industry connections and growth resources to build on their existing solutions and ultimately drive impact in Canadian communities.

Over the course of the 6-month program, socially-driven organizations are equipped with the tools, mentorship and community needed to generate company growth while accelerating their ability to create meaningful change and contribute to their core mission.

Hear from the founders of companies in the inaugural cohort of the BIP Social Impact Stream on how they’re working to drive social impact, and what they’re hoping to achieve for their organizations over the course of the program.

 

B12Give creates a circular economy redistributing lost or wasted surplus food along the supply chain to food-insecure communities and support agencies across Canada. Tony Colley, the company’s Founder and CEO, explains that B12Give leverages a sustainable, tech-based solution to lower the overall cost of food waste, reduce GHG emissions, and reduce the overuse of our natural resources while feeding millions.

The company has big plans they’d like to accomplish over the next six months. According to Tony, the company hopes to scale the app across the GTA, expand its executive team, activate partners with locations in different markets, and secure an angel investor.

 

Detailing Knights provides an eco-friendly and waterless mobile auto detailing and car cleaning service. In terms of driving impact, Ryan Knight, CEO, explains the company’s purpose goes beyond just car detailing.

“What we are most proud of is our Youth Entrepreneurship training program, which empowers youth coming out of detention an opportunity to run their own detailing business while exploring various areas of entrepreneurship.”

Ryan explains that the company’s next objectives include creating a roadmap for a new product line and upskilling their current team. “Doing this helps us bring in support to fine-tune our operations in preparation for licensing our brand outside of Ontario, across Canada, and into the U.S.”

 

EduCare’s global mission is to improve graduation outcomes for students with disabilities through a tech-enabled platform that connects colleges/universities and health care providers. Fowzia Mahamed, the company’s Founder, explains that the company provides an opportunity for schools to improve graduation rates for students with disabilities. 

The company hopes to develop its knowledge base in building a go-to-market strategy, including a pilot for licensing the software as a service platform in collaboration with colleges/universities and community health centres.

Over the next six months, Educare aims to set up a pilot with two colleges and community health centres and to license a beta version of the EduCare software as a service platform.

 

eimhe is a wellness management platform for the workplace. Jefferson Roc, the company’s Founder, hopes to increase emotional intelligence amongst people and their communities.

“I applied to the BIP Social Impact Stream because I believe our concept can help solve challenges around mental illness and addiction. We want to fill the gaps in our go-to-market strategy and ensure we cover our blind spots.”

Jeffer explains that the company’s next milestones include bringing their MVP to market, conducting their first proof of concept and securing $150K in non-dilutive grant funding.

 

Jesina Studios works with refugee women in Toronto to design and develop handmade, customizable, and high-quality home decor and gifts.

“We believe this program will help us provide stable employment and professional development for refugee women who typically experience employment barriers in Canada,” explains Samantha Simunyu, one of Jesina Studios’s Co-founders.

The company hopes to refine its product offering, develop a go-to-market strategy and build meaningful relationships with other social innovators throughout the program. 

 

MakeRoom empowers marginalized and emerging artists with the resources to reach broader audiences and funding opportunities through various means, including projection installations.

Trevor Twells, the company’s CEO and Founder, explains that MakeRoom’s main mission is to provide funding and exposure for emerging BIPOC artists in particular.

The BIP Social Impact Stream will help the company scale up its regular operations to have more venue partners. The company aims to finalize its advertising revenue model, make industry connections to create advertising partnerships, and receive mentorship that will advise the founding team on how to reframe these partnerships and discover other monetization models.

 

OffTech aims to make high-quality education accessible to students in rural Canada in areas with no broadband connection. “We applied for the BIP Social Impact Stream because we believe the mentorship, connections, and tools we’ll receive from this program will offer valuable insights into the feasibility of our proposed solution.” says Ayman Abdulkadir, Co-founder of OffTech.

Over the next six months, OffTech hopes to validate its solution of making high-quality education accessible in rural Canada.

 

Outlit helps to educate the next generation of banking clients and ultimately aims to drive impact by helping new immigrants obtain financial freedom and a higher quality of life. Josh Earle, the company’s Founder & CEO,  explains that he applied to the BIP Social Impact Stream “to connect with, and learn from, like-minded entrepreneurs that are trying to represent the underrepresented collective of people.”

The company aims to fully launch its product, obtain over 250 users, and partner with nonprofits, schools, and financial institutions over the next six months.

 

Redeem Clothing Recycling is a for-profit company that provides a platform to donate used clothing items from the comfort of users’ homes.

Oghenemine Jarikre, the company’s Founder, diverts clothing waste in Canada and upcycles them into fashion accessories on the company’s platforms. Oghenemine hopes to increase human capacity, raise funding and improve donations through the program.

“I applied for the program to learn more about growing and running my startup. I believe the DMZ can provide the visibility my company needs, the right partnership, resources, and funding,” explains Oghenemine.

 

 

Reyts builds inclusive fintech solutions via a marketplace that allows users from minority communities to access and exchange underserviced currencies in a seamless and secure way.

Through the Black Innovation Program Social Impact Stream, Reyts hopes to bring the application to life by tapping into more financial services that can bring much-needed change to the payments space for immigrant communities. 

According to Ayobami Macaulay, the company’s Co-Founder, Reyts aims to regularize its compliance stance in Canada, onboard a banking partner and a payment service provider, and onboard the company’s first 1000 users within the next six months of the program.

 

Solooble is a mobile app that helps users monitor their financial commitments in real-time to keep on track with saving goals and never miss another bill payment. Lemuel Barango, the company’s Co-founder, hopes to reduce financial anxiety among Canadians.

“I applied to Black Innovation Program to contribute to, and benefit from, a network of Black innovators trying to drive social impact,” Lemuel explains. The company’s business goal for the next six months is to increase its user base to 500 users.

 

The Urban Guide (TUG) is an app that offers semi-virtual games and self-guided city tours that strengthen the urban cultural connection. The SaaS product enables rapid learning using gamification and predictive self-guided walking tours to enhance the familiarity of new cities and reduce culture shock.

Peter Odle, Founder of TUG explains he hopes to broaden his business knowledge, obtain the tools necessary to validate TUG, and surround himself with a group of Black entrepreneurs who embody a success mindset.

The Urban Guide hopes to grow their international Black business network by 200%, secure 5 additional institutional customers, and enhance the app UX to facilitate easier onboarding and user accessibility within 5 seconds.

 

We Funded It provides Afro Canadians with financial and mentorship resources for educational and entrepreneurship development. “I want to gain access to the DMZ network and raise funding to drive my organization forward,” explains Diana White, the company’s Founder and President. “We also hope to apply for charity status with the Canadian government and develop a corporate sponsorship program.”

We Funded It drives social impact by making finance-free funding and tailored mentorship accessible to improve economic empowerment, mental health, and overall well-being in Canada’s Black community.

Welkom-U provides pre-arrival settlement services to drive retention and grow the population of newcomers using technology. Tosin Ajibola, the company’s Co-founder & CEO, explains that fertility decline and population out-migration have resulted in a rapidly aging population in Atlantic Canada.

“We are using our technology and resources to attract a younger demographic, facilitate and encourage retention, and ultimately aid population growth,” explains Tosin. “As a Black-identifying tech and social entrepreneur, I’m hoping to network and understand how BIPOC are fairing in metro cities, and learn how to incorporate my findings in emerging cities in Canada.”

 

Interested in learning more about the BIP Social Impact Stream and keeping up with these companies? Read more here.

 

How the DMZ is making it possible for founders from anywhere around the world to start and build a global business

5 continents, 40 countries, 1000 startups and growing…


While the DMZ’s roots may have originated in the heart of downtown Toronto, our presence today is felt
globally

We’ve transformed into an international powerhouse by revolutionizing the global startup ecosystem and empowering our startups to break into global markets and produce results worldwide.

So, how exactly have we created our international ecosystem of DMZ-powered hubs? 

We’re glad you asked. 

By championing global collaboration, we have created a vast network of satellite offices and international partnerships. 

Today, entrepreneurs from around the world have the ability to access DMZ programming, but with the networks that have a deep understanding of their local ecosystem, country and economy.  

When asked to raise the bar, the DMZ didn’t just think bigger — we thought global.  

DMZ programming is making it possible for any entrepreneur from anywhere around the world to start a business. We have had the privilege of supporting founders, and the trailblazers who support them from over 40 countries, including Egypt, the United States, Haiti, Brazil, Czech, Turkey, England, China and much more. 

We recently caught up with some of our founders from around the world to learn more about their local ecosystem and how the DMZ community is helping them reach global success. 

AMMAN, JORDAN

The DMZ supports programming for women entrepreneurs for Jordan’s Company Start-Up Program, which provides university and college students with hands-on experience and practical training in business and product development and management. 

Luma Al Adnani is the CEO and Co-Founder of Adam Wa Mishmish, an educational cartoon created for children to learn and love the Arabic language. A graduate of the DMZ’s ‘Launching Economic Achievement Project for Women in Jordan’ and the DMZ’s Pre-Incubator — Adam Wa Mishmish is currently a DMZ Incubator company, signalling its significant growth these past few years.

Luma Al Adnani. CEO and Co-Founder of Adam Wa Mishmish

From day one, Adam Wa Mishmish has been an international business. With arabic-speaking people all over the world, those living outside of the Middle East are Adam wa Mishmish’s target users.  

Luma explains that a majority of the startups in the Middle East strive to make it on the global stage, and being accepted into DMZ’s Incubator program was a dream come true for the company. 

“Limiting oneself to one ecosystem, city, country or region is a disservice. Our team is thrilled to be a part of the Incubator program, as it will allow us to better understand our target markets. 

The DMZ team and mentors have opened us up to entirely new ideas. With their help, we’ve been able to organize ourselves, set goals and achieve them. We know we are better equipped to handle whatever the future holds in store for us, and achieve global success.”

“Limiting oneself to one ecosystem, city, country or region is a disservice. Our team is thrilled to be a part of the Incubator program, as it will allow us to better understand our target markets.”

HO CHI MINH CITY, VIETNAM

Zone Startups Vietnam operates under DMZ Ventures and is an international startup accelerator program empowering Vietnam’s tech leaders.

Anthony Ho is based in Ho Chi Minh City, Vietnam and is the Founder and CEO of EI Industrial, Vietnam’s first B2B e-commerce platform for construction. 

After living abroad and working for multinational tech companies, Anthony realized Vietnam had what it takes to be a competitive tech ecosystem and was determined to contribute to the country’s technological revolution. 

Anthony Ho, Founder and CEO of EI Industrial

Vietnam’s startup ecosystem has only recently begun to flourish. Anthony highlights that 5 years ago, there was no mention of startups in the business world — the ecosystem was nonexistent. 

“Today, it’s a different story. The startup ecosystem has developed quickly, with various organizations looking to boost the startup community. We’re really beginning to thrive, as more and more Vietnamese startups achieve success.” 

Anthony stresses the importance of harnessing a global mindset as an entrepreneur, and credits the DMZ community for helping him expand his network and connecting him with international and regional venture capitalists to help fuel his company. 

“I joined the DMZ community in July of 2020, after a business model restructuring. I can confidently say that without this community, I would not be where I am today with my business — and for that, I’m grateful.”

 

INNISFIL, ONTARIO

In partnership with the town of Innisfil, DMZ Innisfil is a collaborative program designed to help entrepreneurs succeed personally and professionally.

The Co-Founder and CEO of Opsware, Peter Barbosa has a proven track record as a serial entrepreneur and specializes in regulatory technology and data privacy. His company, Opsware, is a no-code data privacy technology platform built for modern enterprises. 

Peter Barbosa, Co-Founder and CEO of Opsware

Peter highlights that data privacy is a global problem companies are trying to tackle. Although laws typically emerge at a state or federal level, a new wave of emerging privacy laws will apply to companies around the world.

“By 2023, 65% of the world’s population will be covered by modern data privacy laws. That’s up from 25% today.”

Peter attributes Opsware’s global presence to DMZ Innisfil’s support. “Working with Jelmer Stegink and the broader DMZ team really helped us improve our pitch, and gave us a network of like-minded entrepreneurs who are also driven to have a global reach.”

“Working with Jelmer Stegink and the broader DMZ team really helped us improve our pitch, and gave us a network of like-minded entrepreneurs who are also driven to have a global reach.”

 

MUMBAI, INDIA

Operating under DMZ Ventures, Zone Startups India is a partnership with the Bombay Stock Exchange in Mumbai focused on startups operating in a variety of industries. 

Sonam Srivastava is the Founder of Wright Research,  an investment advisory and research firm that uses quantitative research and machine learning to create stable investment options that generate consistent profit in all markets. Featured in the Association of International Wealth Management of India’s top 100 women in finance, Sonam is passionate about quantitative investment management. 

Sonam Srivastava, Founder of Wright Research

The investment space in India is being revolutionized through AI and quantitative research efforts. Located in the financial capital of India, Wright plans to leverage the recent growth in capital markets to go above and beyond for their consumers.

Sonam strives to create products with global audiences in mind at Wright, and plans to collaborate with global investors in AI. 

“I think the opportunities for quantitative research are endless, and there is a global market to tap into.”

With the support of Zone Startup India, Wright has been able to expand their business by acquiring new licences. “We’ve gained a lot from the mentorship and community at Zone Startups India – their guidance has helped make our lives easy.”

 

SOUTH KOREA

The DMZ supports the Korea Trade-Investment Promotion Agency (KOTRA), helping the next generation of South Korean entrepreneurs. Designed by the DMZ, their 12-week program supports entrepreneurs’ soft-landing in the Canadian market.

Hobin Kim is the Founder and CEO of Ationlab, a lifestyle design company committed to social impact missions and supporting sustainable projects. 

Hobin Kim, Founder and CEO of Ationlab
Hobin Kim, Founder and CEO of Ationlab

Ationlab was first introduced to the DMZ through KOTRA’s AI Open Innovation program in 2020. Hobin explains that the program provided him with an inside look at what entering the Canadian market would entail. 

“Risk management is a must for all businesses, and entering new markets through trusted institutions, like the DMZ and KOTRA, reduces potential risk drastically and allows founders to find suitable markets.”  

Hobin highlights that the DMZ provides a strong community of mentors, helping international startups break into the North American market. 

“The DMZ allowed us to tap into a community of great business professionals, such as their Entrepreneurs-in-Residence and DMZ staff! Startups seeking global success are equipped with essential business programming in areas such as business strategy, marketing, and pitching — everything a startup needs to enter the North American market.”

“The DMZ allowed us to tap into a community of great business professionals, such as their Entrepreneurs-in-Residence and DMZ staff! Startups seeking global success are equipped with essential business programming in areas such as business strategy, marketing, and pitching — everything a startup needs to enter the North American market.”

TOKYO, JAPAN

Powered by the DMZ, Landing Pad Tokyo is accelerating the capabilities of Japan’s top innovators and helping companies lead digital transformation in the manufacturing sector.

Shin Takeuchi is based in Tokyo, Japan and is the CEO of Nissin Inc, a manufacturing company that makes and sells production equipment using plasma and power supply technology. 

Shin Takeuchi, CEO of Nissin Inc
Shin Takeuchi, CEO of Nissin Inc

As new business models begin to emerge in Japan as a result of COVID-19 and information technology becomes a necessity, the sale of semiconductors and telecommunications devices have skyrocketed in the country. 

While Takeuchi explains this has been great for business, he also highlights how supply chain problems are beginning to arise.  “Our next generation of entrepreneurs will need to step up and put forth innovative solutions to keep up with the demand of device manufacturing.”  

With digital transformation accelerating at lightning speed, gone are the days where businesses can focus on a single market. 

Takeuchi emphasizes that operating with a global mindset is imperative, especially as we begin to look past the pandemic. 

“Borders are beginning to fade, and with widespread access to the internet, businesses need to think bigger. Being a part of the DMZ community has opened up several doors for us, as we’ve been able to connect with Canadian startups to share lessons learned and gain valuable market insights.”

“Borders are beginning to fade, and with widespread access to the internet, businesses need to think bigger. Being a part of the DMZ community has opened up several doors for us, as we’ve been able to connect with Canadian startups to share lessons learned and gain valuable market insights.”

 

Want to know if there’s a DMZ-powered hub in your region?
Learn more about the DMZ’s global footprint at
dmz.to/Global

Supporting moms and dads through the ups and downs of parenthood: How Alli Therapy is taking a parent-centric approach to mental health

On Wednesdays, we startup.

To celebrate our women-identifying founders, we’ve put together ‘On Wednesdays, we startup’, a blog series dedicated to putting women founders center stage to acknowledge their work, complexities and wins!

We hope to push women-founder stories forward and share lessons learned and insights for other aspiring women entrepreneurs.

This week, we sat down with the Co-Founders of Alli Therapy, Sarah Rennick and Cherry Xu, to learn more about Alli Therapy’s tailored mental health solutions for parents, and their thoughts on the massive growth in the mental health space. Plus, we had the chance to connect with one of their certified therapists, Michelle Winterburn, MSW, RSW, to unpack some of the biggest misconceptions about parenting therapy and more.

Alli Therapy is an online emotional and mental health tool to support families through the journey of parenthood, with more than 34 million parents in North America living with mental health issues their mission is to support moms and dads through all stages of parenthood.

Sarah Rennick, Co-Founder & CEO of Alli Therapy

Before founding Alli Therapy, Sarah founded Mama Mobile, an in-home wellness service company for moms and moms-to-be. Unfortunately, as a result of the pandemic and lockdown restrictions, Mama Mobile had to cease operations. Wanting to still support the community of parents Sarah had fostered, she reached out to her clientele to gain a better sense of what they felt parents alike needed help with.

“I reached out to the Mama Mobile community to gain a better understanding of what parents actually needed — to see what services or solutions would make their lives easier as they moved through parenthood, said Sarah.

This is how the idea for Alli Therapy came about. While the majority of digital mental health and therapy solutions out there provide great services that are highly needed, rarely do these solutions offer services designed specifically for parents.

“20% of mothers today have postpartum depression, and 57% of parents say parenting is a top source of anxiety,” said Cherry. “A lot of parents experience mental health problems, yet we only ever highlight the rosy side of parenthood. We want to destigmatize therapy for parents, and highlight that everyone has the same doubts when it comes to parenting.”

Cherry Xu, Co-Founder & CTO of Alli

Cherry was also working in the wellness space before founding Alli Therapy, and was introduced to Sarah while she was leading Mama Mobile. Recognizing the opportunity in service marketplaces and being a mental health advocate herself, Cherry pitched herself as a Co-Founder to Sarah, and the rest was history!
Alli Therapy provides an all-in-one solution for busy parents to connect with a therapist that best suits their needs. With the use of matching technology, users are connected with therapists that are not only a great fit for the user’s stage of parenthood, but also their personality.

“We provide all of our users with a free intro session to ensure they feel comfortable with their matched therapist, ” said Sarah. “You’d be surprised at how many people abandon therapy due to a lack of fit, and making sure our users felt good about their matched therapist was really important to us.”

“20% of mothers today have postpartum depression, and 57% of parents say parenting is a top source of anxiety,” said Cherry. “A lot of parents experience mental health problems, yet we only ever highlight the rosy side of parenthood. We want to destigmatize therapy for parents, and highlight that everyone has the same doubts when it comes to parenting.”

The mental health startup landscape is beginning to see a real shift as funding has reached a record $852 million USD globally in the first quarter of 2021, nearly twice the amount raised during the same period in 2020. Cherry attributed the industry’s momentum to the rise of mental health awareness.

“We’re seeing high profile celebrities speak up about their own experiences with mental health, and while we still have a ton of work to do, the stigma is slowly beginning to lift. People like Meghan Markle, The Duchess of Sussex, and Simone Biles, the US olympic champion, are opening up about their experiences, and this sparks conversations around mental health, while also demonstrating that we all face our own challenges, and asking for help is okay.”

Sarah added that seeing TalkSpace, one of the largest providers of online and mobile therapy in the world, IPO earlier this year really solidified the need for mental health services and the opportunity for startups to innovate.

Alli Therapy prides itself on having therapists that actually speak parent. Users can find individual or couples’ support with therapists who specialize in all types of parenthood challenges.

Michelle Winterburn, MSW, RSW, Alli Therapist

Michelle Winterburn, one of Alli Therapy’s therapists, highlighted that stigma and financial restrictions are some of the biggest barriers when it comes to parents accessing mental health services.

“Many people think seeking therapy means they are a failure. Although we have come a long way in shifting the perception of mental health and wellness, the stigma persists.

Finances are always a consideration, especially with a new family. All Alli therapists are licenced and registered, making their fees reimbursable through most extended healthcare plans or as an eligible medical expense on taxes. Therapy may be more affordable than you think.”

Michelle believes Alli Therapy’s approach when it comes to helping parents is truly unique. She highlights three main pillars that differentiate their services from other mental health providers: specificity, accessibility, and affordability.

“The journey of parenthood comes with unique challenges at each milestone. Alli Therapy supports clients from pregnancy planning to empty nesters, which can be a 16-20 year journey. All of our therapists have a special interest in helping parents and have taken additional training in helping parents navigate parenthood related challenges.

It can be hard to find specialized clinics in rural areas. We make specialized therapy accessible to anyone, regardless of location. Further, getting out of the house takes a lot of logistics and planning for parents. Alli Therapy makes it easy for them to have sessions from the comfort of their own homes.

Lastly, Alli Therapy is committed to not leaving any parent behind. We don’t want anyone to not seek therapy due to budget constraints. To accommodate clients on parental leave who may not have insurance, we offer a sliding scale option to offer our services to those who cannot afford the full price.”

Michelle also stresses that seeking parenting therapy does not equate to failure. “This is a huge misconception in the space, but we are all interconnected, and sometimes we need to seek help as much as we are giving help.

As parents we are always giving. When the pandemic hit, we had to continue to give –  but without the support of others in the ways we once had. This takes a heavy toll on many of us, and having a safe space to talk about the highs and lows of parenting with a skilled, non-judgmental, therapeutic lens can make a huge difference for so many.”

 

Want to learn more about Alli Therapy’s personalized support for parents? Check out their website to learn more.

 

Alli Therapy is looking to fuel their growth to provide more parents with the services they need. Interested in teaming up with Alli to improve mental health support for parents? Reach out to Sarah Rennick and Cherry Xu!

23 up-and-coming tech startups you’ll want to keep an eye on

Meet the DMZ’s newest Pre-Incubator cohort, 23 companies who are innovating across diverse industries


Our newest
Pre-Incubator cohort is in full swing. The DMZ is ecstatic to present 23 tech companies that have been hand-selected to join this cohort, from startups that produce smart bedsheets, to platforms that help businesses share data about their carbon footprint. For the next 6 weeks, the DMZ will help these founders validate their business idea, establish a minimum viable product, and build a roadmap for implementation to launch their startup.

Pre-Incubator founders participate in peer-to-peer sessions, founder roundtables, and expert-led workshops. They receive 80+ membership benefits valued at $470,000+, have one-on-one support from our Program Leads, and much more. Post-graduation, they will be on track to launch their startup within 3 months and generate revenue within 6, allowing them to kick-start their entrepreneurial journey!

The cohort has founders based in Canada, U.S., U.K., and Ukraine.

Keep an eye out for these startups who are making major waves in tech:

lightster image
Lightster
offers a mobile platform for customer interviews on-demand.  They enable Product Managers & Entrepreneurs (Creators) to talk to target customers (Lightsters) in 60 seconds, allowing anyone to earn $60 an hour by being their true self with no investment or skillsets required.

notion patch
Notion Patch is an ed-tech startup offering online XR exams. Identifying the need for online exam security and XR technology positions, Notion Patch offers customers to complete certified & approved exams online in Virtual Reality, Augmented Reality, or with a Smartphone AR App.

 

crowdparty
Crowd Party Inc.
is the Netflix for workplace games, allowing teams to build joyful connections remotely or in a hybrid working environment.

 

ballstreet image
BallStreet
is building a fractionalized stock market for trading sports cards on the blockchain. They enable card owners to earn royalties and buyers to invest in fractional ownership in the sports world’s most sought-after collectibles.

 

carbongraph
Carbon Graph is a communications platform for businesses to share data about the carbon footprint of their products. It is the first of its kind to enable complex, global supply chains to achieve carbon transparency and associated ROI.

 

carjuggle
Car Juggle
is a platform where users can appraise, buy, sell, or lease a pre-owned vehicle, with the ability to determine fair market value, list or buy, and get instant offers from dealers, including international buyers.

 

swftr image
SWFTR
provides a platform to streamline the process of making critical deliveries with high reliability, transparency, and efficiency. Equipped with a technology-enabled platform and scalable network of delivery professionals, SWFTR offers clients a holistic critical logistics solution, allowing them to focus on their day-to-day operations.

 

dwella image
Dwella
is a prop-tech company aiming to democratize real estate investing. By leveraging the ethereum blockchain, Dwella is making fractional ownership possible and providing liquidity.

 

tailwind
Tailwind is an online guidance counselling platform that helps students make a successful transition into the first year of post-secondary school.

 

litespace image
Litespace
is a modern, hybrid, and remote workplace solution focused on optimizing efficiency and engagement in the workspace. Through AI, Litespaces enables efficient collaboration among employees based on their statuses, teams, roles, and their proximity to each other.

 

noxware
Noxware Ltd.
is a MedTech startup that produces smart bedsheets for remote health monitoring for seniors requiring telehealth services at home. Noxware’s bedsheets can detect different patterns of body movement, perform remote rehabilitation, and monitor cardiovascular abnormalities and sleep disorders.

 

gobazzinga image
GoBazzinga
is a blockchain-powered gamified social media platform that helps creators in developing faster monetization of sustainable revenue streams that allows them to continue doing what they love.

 

quanta vici image
Quanta Vici
is a smart wearable tech startup that was born to expand the spectrum of human senses and abilities through practical day-to-day smart wearable technologies. Their products include Smart Heated Wearables, a product line of gloves and socks that sense and maintain the exact temperature clients personally chose.

oo

Cartoonely is a marketplace that helps customers purchase custom art made by real artists. Cartoonely has sold custom portraits across 14 different countries within a year.

 

round
Round the Block
offers a mobile app that helps students find driving instructors easily. They also organize instructor schedules and handle daily marketing, enabling instructors to focus on teaching.

 

virtue image
Virtue
is a Chrome extension that empowers consumers to make a change by leveraging their buying decisions. Virtue activates when users shop online while seamlessly recommending 300+ Black-owned alternative businesses.

 

baa
Beauty N Brushes
is a social beauty booking web app connecting women and People of Colour to Black beauty professionals. It allows clients to explore the Black beauty looks they love and book the professionals responsible for those looks.

 

arrow
Simplicad
is building a SaaS-enabled marketplace that allows homeowners to order custom ironwork from all around the world.

 

snap write ai
SnapWrite AI
uses product images to generate product features and product descriptions for eCommerce companies. They provide tools for retailers, independent store owners, in-house marketing teams, and copywriters to structure a brand’s catalogue.

 

brainbot
Brainbot is a personalized concussion recovery app that gamifies recovery, focusing on tracking activities and symptoms and providing the clear guidance survivors seek. Their platform connects users virtually with licensed Occupational Therapists for enriched support. Shelley Vaisberg, Brainbot’s founder, is available for private consultation here.

 

granularity​​
Granularity helps businesses decide how much to order and how often with improved accuracy. Granularity infuses demand forecasting with AI and big data, using social media, macroeconomics, and more.

 

visionai
VisionAI Solutions
integrates data from wearables and medical devices and patient EMR (Electronic Medical Record) data to provide real-time data on homecare, retirement home, and long-term care clients.

carbongraph
Vicuna Corp
is an ed-tech startup that houses Scholaebot, a smart engine streamlining the creation, generation, editing, and management of mathematics content with minimal user input. Scholaebot consists of a base repository of mathematics template questions, and analyses and generates similar questions based on those templates.

 

If you are an early-stage tech founder and are interested in joining the DMZ Pre-Incubator, check out more about the program details and selection criteria here.

 

4 ways you can take your website copy from good to great

DMZ guest blog by: Karina Barker, DMZ EiR


As one of the DMZ’s tactical EiRs, I get the incredible job of working with founders to help them amp up their copywriting. Not only do I offer strategic advice around brand positioning, voice, content, etc., I also get to roll up my sleeves and
do the writing alongside the founders.

Over my time in this capacity, I’ve noticed several common questions emerge as startups work to articulate their value proposition. While their vision might be clear in their minds, crafting website copy that has customers sitting up and taking action can be more of a challenge.

With more than 16 years under my belt as a copywriter and communications specialist, I’ve written for every kind of organization, from government, to startups, to Fortune 500 companies. I’ve seen firsthand how small mistakes can limit your copy’s impact—and how some simple tweaks can make all the difference. Seriously!

Here are 4 tips you can use to take your website from good to great:

 

1. Nail your homepage headline and sub-headline

According to the Nielsen-Norman Group, users leave websites on average after about 10-20 seconds. That means you’ve got less than 10 seconds to make your value proposition clear and convince visitors to stay. 

Your homepage headline and sub-headline are the first things visitors will see when they land on your page. That means these are your best shot to convince a visitor to stay (and hopefully convert). 

One of the most common mistakes I see companies make is focusing their website on them

A common format you’ll see is: We offer [this service] by doing [this thing]. Or, similarly: At [company], we help [this type of person] do [this thing].

But the goal of your website isn’t to share information about you. The goal of your website is to attract and convert customers. And that means you need to turn the spotlight on your customer —and talk about them.

Take a look at this homepage headline from Wealthsimple. 


Image: Wealthsimple

They don’t say “We help you do money right.” 

Instead the headline is direct and it implies “I’m going to do money right (with Wealthsimple’s help).” That subtle shift makes the reader see themselves in the headline.

The subheading then goes on to clearly articulate the actual “thing” that Wealthsimple offers (“powerful financial tools”) and the action-packed benefits that the customer can expect to derive (“grow and manage your money”).

While Wealthsimple makes it look easy, this kind of copy can take time and work (not to mention testing). If you don’t know where to start, a great first step is “voice of customer” research. Interview your customers, survey your product testers, read your online for views and search for the words your target audience uses to talk about benefits. This gives you a foundation to begin crafting and testing your headlines.

 

2. Don’t underestimate the power of social proof

Social proof is a powerful form of persuasion. When you include social proof in your webcopy, you tap into one of humanity’s deepest desires: to belong. 

We all put a lot of value on what we see people we trust doing and supporting. When we’re trying to decide between all the different options out there, we look to see what other people are doing. In fact, 91% of consumers read reviews before making a purchasing decision.  

If you’ve ever wondered why brands are willing to pay influencers big bucks for endorsements, this is it.

Here are some ideas for how to include social proof for businesses, even if you’re just getting started:

  • List any awards or prizes that your business has received
  • Share press/media/interviews covering your company
  • Run a social media campaign (and offer incentives) to encourage users to rate or review your product 
  • Request reviews or testimonials from existing customers
  • Create case studies based on real-life clients—or if you haven’t worked with any clients yet, craft use case studies that use a character that customers will identify with. (Note: always be clear if a study is based on a hypothetical rather than real world client.)
  • Share logos of high-profile clients that you’ve worked with
  • Share the number of users you’ve reached or clients you’ve served

Certain types of social proof will be worth more to certain audiences. Think about what can do to move the needle the most, and work towards collecting and presenting that type of social proof.

 

3. Keep your calls-to-action consistent

A call-to-action (CTA) is the moment when all of the work you’ve put into the rest of your copy gets put to the test. The CTA is where you encourage visitors to take your desired action. 

In order to craft a successful CTA you need to: 

  • Know what you want a visitor to do. Sign up for a free trial? Subscribe to your newsletter? Book a call with your sales team? 
  • Make it stand out. Pick the right spot, colour, visuals to draw visitor’s eyes to your CTA.
  • Be direct. CTAs are usually imperatives that begin with an action word. “Sign Up Now,” “Learn More,” “Start Your Free Trial.” Your CTA is not the place to get too wordy. 
  • Offer incentives. Make it easy for visitors to say yes by adding a line or two below your CTA: reassure visitors (e.g. cancel any time) or offer a desirable incentive (e.g. 10% of your first order)
  • Create urgency. Make visitors take action while they’re on your site. Use time words (e.g. sign up now, grab your instant download) to create a sense of urgency or signal time constraints (e.g. limited time offer)

But one of the most common mistakes I see is a lack of consistency in your CTA copy. If you want visitors to follow through, your CTA must be crystal clear–and repeated over and over. 

You can’t possibly miss Hubspot’s CTA. Not only is it in bright orange, it’s repeated word-for-word in their header and navigation bar. Even though their CTA is a little on the longer side, you know exactly what you’re supposed to do next (“Start free or get a demo”):


Image: Hubspot

In essence, when crafting your CTA, ask: What should the user do, and why? Your CTA should work in tandem with the rest of your webcopy to drive that message home. Inconsistent messaging (or multiple, competing CTAs in close proximity) can confuse your target audience or, worse, make them lose trust in your business. 


4. Boost interest with a unique brand voice

Once you’ve nailed the technical copywriting pieces, you can take your website (and your brand) to the next level by honing your brand voice. 

While it can seem daunting, developing your brand voice doesn’t have to be complicated. Here are some tips to get you started:

  • Reflect your audience. Go back to customer profiles and reflect on the voice used by your ideal clients. Is your target audience young and sassy or mature and sophisticated? 
  • Name three characteristics of your ideal brand voice. Authoritative? Trustworthy? Quirky? Cool? Passionate? Informative? Pick three attributes that capture the essence of your business. 
  • Define the dos and don’ts of your brand voice. Once you have your three characteristics, you can get more detailed on how this translates to your copy. For example, if you pick “trustworthy” as one of your attributes, your dos and don’ts may include: 
    • Do: use honesty, direct language, be transparent, share mistakes, follow-through
    • Don’t: push the hard sell, use jargon, over promise, trash talk competitors

As you grow, you can build out your brand voice into a document to share with anyone who is handling communications for your business. And remember, as you grow and change, your brand voice may develop too. 

If you need help with your copywriting, I’d love to chat! Learn more about how DMZ’s EiRs can support your business here

Introducing Nathaniel Bagnell: Alumni-in-Residence Spotlight

Hear from Nathaniel on why he’s excited to give back to the DMZ community, the experiences of an Indigenous entrepreneur, and how he conceptualized the MVP for LiveGauge


The DMZ is thrilled to introduce Nathaniel Bagnell, the co-founder of
LiveGauge, and our newest alumni to join the DMZ’s Alumni-in-Residence (AiR) program

Nathaniel’s breadth of business expertise will provide founders guidance in accounting, resource planning, hiring, product management and corporate strategy. 

The AiR program brings alumni back to the DMZ to act as mentors to the founders in current DMZ programs. Whether it’s offering sound business advice to new founders or providing guidance on personal development as an entrepreneur, AiRs play a vital role in the success of current startups at the DMZ – they were once in their shoes, and they know exactly what it’s like to be an early-stage founder.

A marketing technology entrepreneur with over 12 years of experience, Nathaniel is an ambitious founder with a strong interest in creating and participating in innovative ideas, projects, and products that impact the world in a positive way.

At the DMZ, we are committed to creating an equitable future for all founders; a prosperous economy is one that fosters diverse perspectives. The underrepresentation of Indigenous founders has been a persistent issue in the startup ecosystem as they are met with a disproportionate number of barriers when trying to break in. 

We sat down with Nathaniel to learn more about his expertise, his entrepreneurial journey, the evolution of LiveGauge, and the challenges and opportunities Indigenous entrepreneurs experience.

 

What are your areas of expertise? What can founders come to you with questions about?

“My core expertise revolves around operational and financial aspects of business. This includes resource planning, hiring, product management, go-to-market strategy, product planning, budgeting, forecasting, and vertical expansion planning. I can also help with managerial accounting and financial accounting from my years of being the sole bookkeeper at LiveGauge.” 

 

What made you decide to come back to the DMZ, now as an AiR?

“I would not be where I am today without the DMZ and the support it has given me. I feel so appreciative of everyone who has helped me get to where I am, and I truly want to help others in the same boat. Being able to support other entrepreneurs through the DMZ is something I couldn’t be happier to do. 

 

Could you tell us a little bit about LiveGauge’s history? What problem were you trying to solve?

LiveGauge is an experiential marketing suite that helps brands and agencies better understand how effective their campaigns are.

“LiveGauge started by combining two ideas from experiences in my career. The concept of tracking people and understanding what led them to buy a product emerged from my time working at Future Shop as a merchandiser. 

Every Thursday, we rearranged the shelf order based on a planogram printed out by the POS system. Some products were positioned based on payments from the brand, but most positioning decisions were made based on historical sales information. 

I thought, ‘Wouldn’t it be better to understand how we got to the end result of a purchase versus using end results to generate more end results?’ This is where my desire to understand consumer behaviour came from.

In a later role, I worked in mobile app development. In this job, I learned how it’d be possible to execute on the process of collecting consumer behaviour data. I was researching mobile devices and their technological capabilities and discovered a paper that explained the types of signals that cell phones emit. I used it as the MVP basis to execute on the business concept of LiveGauge.”

 

It has been nearly 9 years since you first launched LiveGauge — how has the company grown and evolved?

“Over the past 9 years, the company has been reborn. Every facet of the business, from the technological foundation, to the customers, to our founding team, has evolved.

Some changes were evolutionary, like adapting components to changing privacy laws and re-developing our algorithms to meet mobile marketplace changes. Others were revolutionary, like completely changing our target customer base, re-structuring our company, and developing new products completely outside of our primary focus. 

There are positives and negatives, of course. Positive growing moments are easy to point out — like moving into our own office space and surpassing revenue goals. Negative ones are hard to recognize as blessings, but they push us outside of our comfort zones. 

One notable example would be the pandemic. We are in the events business, and with in-person gatherings shut down around the globe, we were forced to look into new product developments and other target customers. Now, we are a multi-industry business with revenue streams from different verticals!”

 

What was your experience at DMZ’s Incubator back in 2017 like?

“I still remember getting the invitation to be a part of the Incubator — it felt so right for us. We wanted to be part of a community that shared our drive, and understood our struggles and dreams.

Our fellow DMZ startups in the space had an array of experiences and lessons to share, from B2B and B2C companies, loyalty program startups, fintech, to medical training education solutions. Being surrounded by other startups makes you even more hungry as an entrepreneur. Seeing others commit 110% to their business makes you want to commit 150%. It’s a fuel like no other.

The community was exceptionally valuable, not just from the other entrepreneurs, but the DMZ’s advisors and EiRs. Their experience and insights were priceless. Mentorship is one of the best hacks a startup can utilize. A handful of solid sessions with someone who has been in your shoes can save you hours from making their same mistakes.”


“Being surrounded by other startups makes you even more hungry as an entrepreneur. Seeing others commit 110% to their business makes you want to commit 150%. It’s a fuel like no other.”

 

Any insights into your experiences as an Indigenous entrepreneur? What kinds of support can startup incubators, government, etc. provide Indigenous entrepreneurs?

“I often have encounters with individuals who, at no fault of their own, stereotype what an Indigenous founder ‘should’ look like.

When I let someone know I’m Miꞌkmaq they are a bit shocked, which is understandable given the way the media and Hollywood have painted the picture of Indigenous peoples. I think we’ll see that change soon though!

Today, we’re seeing more grants being offered exclusively to Indigenous entrepreneurs and strong business support communities. What I find the most interesting is that there are companies across North America that want to work with businesses that are minority-owned, Indigenous included!

These companies seek minority-owned businesses for a handful of reasons, including government incentives, and preferential selection as a second-tier supplier or vendor if they are listed as working with minority-owned businesses.

The startup ecosystem can always be better, but quite frankly there’s never been a better time for anybody to start following their entrepreneurial dreams, Indigenous peoples included.”

 

Are there any mentors from your early days as an entrepreneur that have made an impact on your personal or professional growth?

“There are three that come to mind. I’ll just refer to them by their first names. The first is James, he taught me how to persevere through tough times and adopt a ‘hustler’ mentality. His lessons have helped me identify when to adapt, when to go all in and fight, or cut my losses and move on. 

The second is Dave. He has changed the way I look at and execute sales. He helped me to understand that the qualitative part of sales is equally as important as your quantitative parts. Focus on the psychology of your sales as much as you do your performance KPIs. Sales is an art and a science, and his mentorship has been invaluable. 

The third would be Sheri. Her guidance and advice are not explicitly business-related, but she  helped me to grow personally, which is critical as a business leader.”

 

Connect with Nathaniel here.

 

To access mentors like Nathaniel, apply to our programs today by visiting dmz.to/incubator.

Meet Senia Wang, the studentpreneur with a sustainable take on the pet industry

On Wednesdays, we startup.


To celebrate our women-identifying founders, we’ve put together ‘On Wednesdays, we startup’, a blog series dedicated to putting women founders centre stage to acknowledge their work, complexities and wins! 

We hope to push women founder stories forward and share lessons learned and insights for other aspiring women entrepreneurs.

We recently sat down with Senia Wang, the Co-Founder and COO of Charmy Pet, to learn more about the company and their commitment to creating ethically and sustainably sourced pet products, as well as Senia’s experience as a woman studentpreneur.

Charmy Pet is a pet nutrition platform and monthly subscription service built to address the importance of individualized diets for pets.

“I think the work we are doing at Charmy Pet can really change the pet food industry. Not only are we providing pet owners with products free from added preservatives, we are fully transparent with where our products are sourced, empowering pet owners to make informed decisions.” Their technology evaluates each pet’s nutritional needs based on breed, age, activity level, and more. Providing personalized pet food, Charmy Pet allows pet owners to track exactly where their ingredients are being sourced, and track their orders in real time. 

The need for real and sustainable products

“Research shows us that pets’ lives are shortened by about 20% today, compared to other centuries in history. This — in large part  — is due to their diets.” 

Senia explains that a lot of pet food today is extremely processed. A majority of manufacturers today use extrusion, a process that uses high heat to turn ingredients into kibble, which removes up to 40% of the ingredients nutrients. 

“At Charmy Pet we want to provide nutritious and sustainably sourced ingredients for pet owners. We believe that long and healthy lives for pets begin with their diets.”  

Supporting Canadian farmers, Charmy Pet sources a majority of its meat from across Alberta and Ontario and is an official partner of Ocean Wise Seafood, meaning its seafood is certified sustainably sourced.

Wanting to be as transparent with their customers as possible, Charmy Pet has incorporated a QR code onto the packaging of their products, allowing customers to quickly access a list of ingredients and details on how and where the protein was sourced.

“Our team consists of environmentalists, and we wanted to create products we could be proud of. The pet food industry has not stepped up when it comes to providing nutritious and ethical products pet owners can feel proud about giving to their furry friends — we knew it was important to adapt to the environmentally-conscious consumer.”

“The pet food industry has not stepped up when it comes to providing nutritious and ethical products pet owners can feel proud about giving to their furry friends — we knew it was important to adapt to the environmentally conscious consumer.”

The realities of being a woman founder

Senia highlights that women founders typically have more responsibilities to juggle and face various external pressures in comparison to their male counterparts. 

“It’s easy to get distracted from others’ expectations of us. While we have seen some change, I do think women with ambitious career goals are still undervalued and are not taken as seriously as men. 

Our performance as women is valued according to different parameters than males, across different areas of life, and it’s important for the ecosystem to eliminate these biases. It doesn’t matter how old you are, or what stage of life you’re at, if you have a business idea that you think will serve a purpose, just do it. ”

She encourages all aspiring women innovators to dive right in.

“There is never going to be a perfect time to start a business, so just start however you can. Don’t let the fear of failure stop you from doing what you want.”

Juggling school and a growing business

When not working on Charmy Pet, Senia is busy with her undergraduate degree. A 3rd year student at Toronto Metropolitan University, Senia is studying Hospitality and Tourism Management.

When it comes to balancing school life and Charmy Pet, Senia underscores the importance of organization and having a solid Co-Founder. 

“I have a strong relationship with my Co-Founder, Zach Sheng. We are both supportive, and keep each other accountable when it comes to both school and Charmy Pet. 

We’re strong in different areas. He takes on more of the business development, whereas I lead marketing and customer acquisition. Having a Co-Founder whose skills are complementary to yours is vital, and ensures our time is being used efficiently.”

Want to learn more about Charmy Pet’s products? Head over to their website here.

 

Save 30% on your first order and get free shipping with code CharmyFirstBox.

 

Make sure to follow the DMZ on Twitter, Linkedin and Instagram to follow our ‘On Wednesdays we startup’ women founder series.

 

To learn more about the Women Founders Programs, visit dmz.to/womenfounders

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